Strategic Management Course
Stonebridge College.
Summary
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
Overview
Strategic Management draws together and applies ideas from many of the disciplines and fields of study which contribute to a broad understanding of business.
Some of the ideas may already be familiar to students who have previously studied courses in marketing, economics, management theory or organizational behaviour. Crucially though, through an understanding of strategy and strategic management, we can gain an insight into how these individual disciplines interact.
The ideas which underpin Strategic Management can be applied at many levels in the business organisation to help ensure that individual business units or departments maintain an effective contribution to the overall success of the business.
Description
Unit 1: Origins and Nature of the Strategic Process
Introduction
Objectives
1. Nature of strategy
2. Strategic decisions
3. Business culture
4. Missions, visions, goals, objectives?
5. Strategic process
6. Paradigms and strategic decision making
Summary
References
Further reading
Unit 2: Analysis of Strategic Situations
Introduction
Objectives
1. Strategic environment
2. Macro-environment: PEST
3. Task environment
4. Competitive environment
5. Analysing competitors
6. Prioritisation
Review activity 2.1: British Airways A
Internal appraisal
7. Analysing resources and capabilities
Review activity 2.2: British Airways A
Review activity 2.3: Laporte
Summary
Further reading
Unit 3: Making Strategic Choices
Introduction
Objectives
1. Essential criteria for strategic choices
2. Basic strategic choices
3. Decision support matrices
4. Risk
5. Success and choice
6. Evaluation procedures
7. Alternative approaches to strategy
Review activity 3.1: Ladbrokes
Summary
References
Further reading
Unit 4: Implementing Strategic Decisions
Introduction
Objectives
1. Implementation: an overview
2. Organisational design and effectiveness
3. Planning and control
4. Managing strategic change
5. Development of competencies
Review activity 4.1: British Airways B
Summary
References
Further reading
Appendix
Index of retail prices: 2 indices
Who is this course for?
The course has been designed for all those intending a business career and for those with an interest in how contemporary organisations operate. Business strategy is not simply the province and responsibility of senior level management decision makers.
Requirements
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
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Legal information
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