Sales Foundations

Sales is arguably the most important function in any business, yet it's one of the most difficult areas to master and manage successfully. There are several common questions people ask about sales. What is the difference between sales and marketing? Why do consumers and organisations buy, and what drives their purchase decisions? What are the key competencies required for effective sales? If you're aspiring to sales positions, you will need to have considered these factors. By completing this course, you will demonstrate to employers that you are serious about a career in this sector, and have the skillset to hit the ground running.

Why do this course?

• Looks great on your CV
• Shows recruiters you have the skills they are looking for
• Gives you a great grounding in sales

Introduction to Sales 

• This course highlights the important role that the sales function plays and describes how marketing and sales relate to each other.
• It outlines the roles and responsibilities of the Sales Department, what makes for effective sales, and the trends affecting sales today.
• The course also provides insight into the importance of the sales cycle and how it affects sales planning and business development.

Strategic Sales Planning

• This course explores the importance of strategic sales planning, including the benefits associated with developing sales strategies.
• It provides insight into how to approach and develop sales strategies, including the key steps in strategy development such as competitor analysis, segmentation, value proposition development, and sales process development.

Preparing for Successful Sales

• This course provides insight into the answers to these questions while it teaches you how to prepare for and deliver effective sales presentations that will resonate with your target audience.
• You will learn techniques for negotiating during a sale, handling objections, and successfully closing a sale.

Developing Strong Customer Relationships

• This course provides insight into how you can better understand your customers, build credibility, and position yourself for long-term success by building lasting and valuable business relationships.

Working within the Sales Culture of Your Organisation

• This course provides an introduction to sales cultures and highlights their importance in today's competitive marketplace.
• It also examines the role of the salesperson in a winning sales culture, the attributes of an outstanding salesperson, and how to excel in virtually any sales culture.
• In addition, the course explores sales management styles. It also provides advice on how to avoid some common sales mistakes.

Developing a Customer-focused Sales Approach 

• This course provides invaluable insight into how to better understand your customer's real needs and outlines the benefits and potential barriers to implementing customer-focused sales approaches.
• The course also examines the impact of technology and its role in supporting and enhancing customer-focused sales by helping to develop and sustain long-term, mutually beneficial customer relationships.

 What’s included?

• Hands-on interactive exercises - learn by doing

In partnership with Skillsoft

reed.co.uk has partnered with SkillSoft, the world’s leading provider of eLearning, to offer you all the quality training you need. You will be learning on SkillSoft software. SkillSoft is the world leader in e-learning for businesses, and is used by multinational companies such as FedEx, Hilton, VirginMedia and Hewlett Packard. By training with SkillSoft you will be working with an industry recognised organisation and investing in training that employers already know and trust.

Please note:

Please allow 24 hours to receive your online training details. If your order is made over the weekend, your online training details will be provided on the following Monday morning.

This SkillSoft course is not aligned to any certification or exam - it is a course to teach knowledge and skills.

This course is designed specifically for for use on desktop browsers. Performance on mobile devices may vary and compatibility with non-desktop devices is not guaranteed.