Revenue Management in the Hotel Industy

Do you know exactly what revenue management is? In simple terms Hotel Revenue Management is Selling the Right Room to the Right Client at the Right Moment for the Right Price!

Hotel revenue management is about becoming the architect of your own fortune. A hotel room is a perishable product, because you only have a limited number of hotel rooms available at any time. As a result, customer satisfaction and pricing remain the most important dynamic variables.

Effective revenue management is a fundamental requirement of a successful hotel and our introductory course will provide you with a sound basis on how to build a revenue management strategy. We will guide you and teach relevant techniques in order for you to manage your revenues with skill. You will learn how to maintain optimum levels of profitability and will gain the confidence to immediately apply the practices learnt in the workplace.

Certificate of completion

Digital certificate - Included

Our Introduction to Hotel Revenue Management Course, is broken down into three easy to follow modules: –

An Introduction to Hotel Revenue Management –This introductory module will provide you with a foundation on which to build your knowledge of hotel revenue management. In this section, you will learn exactly what hotel revenue management is and why it is so important. You will also learn about the importance of essential tools that revenue managers should be familiar with including key performance indicators, demand calendars and market segmentation.

Price Management, The Customer and External Factors – In the next section of the course we look at price management and how you can go about setting the right price for your product. We will also examine the customer and how various external factors can directly impact the decisions that managers make..

Competitors, Stay Controls and Getting It Right – This concluding section of the course touches on pickup analysis and stay controls, before examining the competition and the importance of benchmarking. We’ll also look at the various ingredients that ensure success in hotel revenue management.

Our Hotel Revenue Management course is designed for hospitality managers within all sectors of the hospitality industry. Suitable for general managers, revenue managers and MICE managers through to reservation managers and other hospitality professionals responsible for the financial performance of their organisation. What’s more, this is an excellent introductory course for anybody wanting to gain an understanding of hotel revenue management.

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