Retail Psychology and Visual Merchandising

Master Retail Psychology: because shopping isn't just about buying!

The number of Retail Psychology and Visual Merchandisingprofessionals in the UK is expected to grow by 8% over the next five years. So if you are looking to increase sales in your retail business, you can enrol in our Retail Psychology and Visual Merchandising course. It will help you to understand the psychology of the customer.

The Retail Psychology and Visual Merchandising Course is designed to equip retail professionals with the knowledge and skills necessary to understand how customers think and how to use visual merchandising to influence their purchasing decisions.

The fundamentals of retail psychology and visual merchandising are covered in this course. You'll discover how to use consumer behaviour patterns to create a more effective shopping environment, how to use visual elements to provide a positive customer experience, and how to use promotional strategies to boost sales.

The Visual Merchandising course also covers store layout and design, product placement, and colour theory. You'll learn how to use colour to create a welcoming environment and how to use lighting to create an effective shopping experience.

This Visual Merchandising course is intended to provide you with the skills and knowledge required to comprehend and capitalise on consumer behaviour. With this knowledge, you'll be able to design a shopping experience that encourages customers to buy more, thereby increasing your sales.

So, why wait? Enrol right now!

Learning Outcomes

• Learn about consumer behaviour patterns in the retail environment.
• Display an understanding of visual merchandising principles to create appealing displays for customers.
• Understand the psychological principles underlying successful retail sales.
• Create effective strategies for providing a memorable customer experience in a retail environment.
• To inform retail strategies, conduct research and data analysis.
• Learn how to use digital technology and emerging trends to improve the customer experience.

Key Features

• This Visual Merchandising Course is Accredited by CPD
• Instant e-certificate
• Fully online, interactive Retail Psychology and Visual Merchandising course with audio voiceover
• Self-paced learning and laptop, tablet, smartphone-friendly
• 24/7 Learning Assistance
• Discounts on bulk purchases

Free Gifts

• Life Coaching Course

Enrol now in this Retail Psychology course to excel!

• Training Express Brochure - download

To become successful in your profession, you must have a specific set of skills to succeed in today’s competitive world. In this in-depth Retail Psychology training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge & skills.

The curriculum of the Retail Psychology and Visual Merchandising course has been designed by experts with years of experience behind them which is extremely dynamic and well-paced to help you understand the subject matter with ease.

Course Curriculum :

• Module 01: Retail Psychology
• Module 02: Retail Strategy
• Module 03: Retail Pricing
• Module 04: Importance of Consumer Behaviour
• Module 05: The Sales Process and Dealing with Customers at the Checkout
• Module 06: Taking Trends and Targeting Customers Effectively
• Module 07: The Importance of Communicating with Customers
• Module 08: Choosing a Retail Location
• Module 09: Consumer Rights Act
• Module 10: Introduction to Visual Merchandising
• Module 11: Store Layouts
• Module 12: Exterior Design
• Module 13: In-Store Design
• Module 14: Mannequins in Visual Merchandising
• Module 15: Display Fixtures
• Module 16: Health & Safety for Retail Stores

Life Coaching

• Module 01: Life Coaching: The Purpose and Fundamentals
• Module 02: Develop Your Self-Awareness
• Module 03: The Development of Core Beliefs and Managing Fears
• Module 04: Life Coaching Types and Key Attributes of a Life Coach
• Module 05: Understanding Emotional Intelligence
• Module 06: Body Language and Communication Techniques
• Module 07: A Structure for Client Work and Goal Setting
• Module 08: Basic Principles for Business Development and Growth
• Module 09: The Ethical Coach: Protect Yourself and Your Clients

Accreditation

All of our courses are fully accredited, including this Retail Psychology and Visual Merchandising course, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Certification

Once you’ve successfully completed your Retail Psychology and Visual Merchandising course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99).

This Retail Psychology course is ideal for all employees or anyone who genuinely wishes to learn more about Retail Psychology basics.

• Aspiring visual Visual Merchandising seeking to enter the retail industry.
• Retail professionals aiming to advance their understanding of consumer behaviour.
• Small business owners looking to optimize their retail space for increased sales.
• Individuals interested in the psychology behind consumer purchasing decisions.

No prior degree or experience is required to enrol in this Retail Psychology and Visual Merchandising course.

People in this Retail Psychology sector tend to pursue their careers in the following professions

• Visual Merchandiser - £18K to 30K/year.
• Retail Manager - £20K to 40K/year.
• Visual Merchandising Coordinator - £22K to 35K/year.
• Store Designer - £25K to 45K/year.
• Retail Analyst - £26K to 50K/year.

Currently there are no Q&As for this course. Be the first to ask a question.

Digital certificate

Digital certificate - Included

Hard copy certificate

Hard copy certificate - Included