RETAIL MANAGEMENT (LEVEL 3)
eDistance Learning
Summary
Instalment plan available
Overview
A distance learning course is the ideal way to gain a qualification in Retail Management. Whether you're looking to go on to further education, improve your job prospects or expand your knowledge, distance learningRetail Management is a flexible and convenient course, which allows you to comprehensively prepare for an exam or career through home study. What's more, because the distance learning Level 3 in Retail Management course is a fully comprehensive course, no prior knowledge is required.
This course enables you to develop a thorough knowledge of all core aspects of successful retail management. On this course you will:
- Develop your understanding of the wider commercial environment in which retail operates.
- Discover the importance of supply chain and inventory management.
- Learn how to ensure that your team delivers excellent customer service.
- Understand the role that pricing strategy and how it influences consumer choice.
- Develop your ability to manage people and their performance.
Description
How is the course structured?
The Retail Management course is divided into six units :
Unit 1: The Context of Retail
- Retail management is changing
- Losing touch with consumers
- Market segmentation
- Rational models
- The role of experience in shopping
- Finding out how customers feel
- Brands: meaning and values
Unit 2: Customer Service
- What is customer service?
- The importance of customer service
- The experience of being in your store
- Locating the right product
- Solving customers' problems
Unit 3: Sourcing Your Retail Business
- The value chain
- What to stock and whom to sell it to
- Who to buy supplies from
- Inventory management
- Forecasting and early sales data
- Restocking and rapid supply
Unit 4: Getting Products to Your Customers
- Direct channels
- Access and convenience
- Standardisation
- Localisation
- Clustering
- Suppliers and manufacturer partnerships
- Point of purchase
- Distribution strategy
Unit 5: Your Pricing Strategy
- A return to haggling?
- Advertising and promotion
- Social media and publicity
- Is cheapest best?
- Costs
- Price-matching
- Sign-posting
- Customer loyalty schemes
- Other pricing strategies
- Real value integrity
Unit 6: Managing Your People
- Getting the right people
- Creating a customer-oriented culture
- Personality and motivation
- Managing performance
- Setting motivational SMART goals
- Expectations, value and brand
- Training and developing people
- Leading and managing people
- Role modelling
- Coaching
- Learning about people
Who is this course for?
This Retail Management course is ideal for those wishing to progress into management position, and useful for current retail managers wishing to maximise their career development.
Requirements
No Entry Requirements
Career path
Marketing Manager
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
