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Public Relations (PR) & Media - Level 2, 3 & 4

Level 4 Course | QLS Endorsed Certificate Included | 120 CPD Points | Lifetime Access | Installment Payment


Imperial Academy

Summary

Price
£100 inc VAT
Or £33.33/mo. for 3 months...
Study method
Online
Duration
336 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
120 CPD hours / points
Achievement
Certificates
  • Hardcopy QLS Certificate - Free
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

3 students purchased this course

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Overview

Public relations (PR) is managing and disseminating information from an individual or an organization (such as a business, government agency, or nonprofit organization) to the public to influence their perception. Public relations and publicity differ because PR is controlled internally, whereas publicity is not controlled and contributed by external parties.

You will experience this support with our Quality License Scheme-endorsed course. By taking advantage of the course's amenities, you can learn about numerous aspects of PR: Public Relations & Media. The extensive system was created with a specific goal — to illuminate the route to your desired level of accomplishment in this sector.

Enrol now to gain a different level of knowledge all in one place. Be assured of your knowledge reservoir with Imperial Academy as your learning partner.

Learning Outcomes :

  • Grasp the foundational principles of Public Relations
  • Understand the various strategies and tactics utilised in PR
  • Differentiate and appreciate the major fields within PR practice
  • Utilise social media platforms effectively for PR purposes
  • Navigate and respond adeptly during crisis situations
  • Uphold and practise the highest standards of ethics and professionalism within PR
  • Execute research effectively to inform PR tactics and strategies

This skill-building training includes —

  • 1 QLS Certificate
  • Level 3 CPD Certifications (PDF and Hard Copy) with level 2, 3 & 4 knowledge
  • 24/7 Tutor Support

Achievement

CPD

120 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

This online course's curriculum was designed by experts using their skills and in-depth knowledge. Imperial Academy's curriculum was created to help you advance in your current position by equipping you with relevant knowledge and ideas. You will discover the principles of PR: Public Relations & Media as you move through the modules of this course and learn about its key concepts, including things like —

Level 2

  • Introduction to Public Relations
  • Concepts of Public Relations
  • Management and Organisation of Public Relations

Level 3

  • Public Relations Tactics and Research
  • Major Fields of Public Relations Practice Part I
  • Major Fields of Public Relations Practice Part II

Level 4

  • Social Media and PR
  • Crisis management
  • Ethics & Professionalism in Public Relations

Quality Licence Scheme Endorsed Certificate of Achievement

After completing it, learners will get a Level 4 QLS-endorsed certificate (included with the course) directly at their doorstep! It should be noted that international students must pay a £10 shipping cost.

Disclaimer

This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. One Education will be able to advise you on any further recognition. For details, please visit the Learner FAQs on the Quality Licence Scheme website.

Imperial Academy is an approved reselling partner for Quality Licence Scheme courses under One Education.

Who is this course for?

If you want to understand the global influence of PR: Public Relations & Media, you should take this course. Anyone working in the sector, whether a novice or a pro, would benefit from comprehending the PR: Public Relations & Media issues to solve them. This program contains vital topics that will assist you in overcoming obstacles and enhancing your practices.

Requirements

Anyone can enrol in this course.

Career path

  • PR Specialist: £25,000 - £40,000
  • Communications Manager: £30,000 - £50,000
  • Media Relations Officer: £25,000 - £35,000
  • Brand Strategist: £30,000 - £45,000
  • Public Affairs Consultant: £35,000 - £55,000
  • Social Media Manager: £25,000 - £40,000

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Certificates

Hardcopy QLS Certificate

Digital certificate - Included

Reviews

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.