Product and Services Management (Byte Size Skills Course)
Stonebridge College.
Summary
Overview
To ensure that the objectives set out in the marketing plan are met, it is essential that the marketing mix is developed and successfully targeted in the market place. A key element of the marketing mix is the product or the service a firm offers. We start this course on product and services management by defining a product and a service, and identifying some similarities and differences.
By the end of this course you will be able to:
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define the elements of products and services
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undertake product analysis to identify components of successful products
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identify the unique characteristics of service products
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detail the new product development process and explain the importance of its management
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distinguish between products in different stages of the product life cycle and select appropriate management actions
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identify key branding decisions.
Course media
Description
Syllabus
Introduction
Objectives
Products
Services
Branding
Product life cycle
New product development
Summary
Tutor-marked Question Paper
On completion of your course, you will receive the dual award:
Award 1 is issued by Stonebridge Associated Colleges: Product and Services Management (Byte Size Skills Course) Certificate
Award 2 is issued by our Awarding Body: Level 1 Product and Services Management (Byte Size Skills Course) Award
At the end of this course successful learners will also receive a Level 1 NCFE Award Certificate of Achievement. Our course has been accredited under our NCFE IIQ Licence and the course measurable learning outcomes have been benchmarked at Level 1 (using Ofqual's Qualification and Credit Framework (QCF) level descriptors) to allow you to consider the depth of study, difficulty, and level of achievement involved.
Requirements
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
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Legal information
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