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Pricing and Distribution Management (Byte Size Skills Course) Course

Stonebridge College.

Summary

Price
£79.99 inc VAT
Finance options
Finance options available
Study method
Distance learning
Duration
20 hours · Self-paced
Qualification
Level 1 ABC Awards Certificate of Achievement
Awarded by ABC Awards
Additional info
  • Tutor is available to students

Overview

In this course, we look at the price and place elements of the marketing mix. Pricing is a key ingredient of the marketing mix and one that creates revenue. We look at three ways of deciding pricing levels in the market and show the importance of a marketing-orientated approach. Generally, price is a controllable variable in the mix. In the UK, there are new challenges to marketers with the introduction of the euro as a base currency for business to business dealings in Europe.

By the end of this course you will be able to:

  • appreciate the role of pricing in the marketing mix
  • differentiate between key approaches to pricing products, and evaluate their relative strengths and weaknesses in given situations
  • distinguish between strategic and tactical pricing situations
  • recognise the factors which lead to price-based competition
  • appreciate the challenges to European marketers of the introduction of the euro
  • explain the strategic and tactical importance of distribution management
  • distinguish between direct and indirect distribution systems
  • identify key changes in the distribution environment
  • select appropriate distribution channels for given products and services.

Description

Introduction

Objectives

Why is price important?

Pricing methods

Impact of the Euro on price

Why is place important?

Summary

Tutor-marked Question Paper

Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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