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PR Strategy and Management

Classroom based course with study materials, lecturer support and CPD Hours included

London Training For Excellence

Summary

Price
£4,320 inc VAT
Study method
Online
Duration
5 days · Self-paced
Qualification
No formal qualification
Additional info
  • Tutor is available to students
2 students enquired about this course

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Overview

With the right strategies in place, effective Public Relations activity can support organisational strategy and favourably shape external perceptions of your company\'s brand and performance. This course is ideal for PR professionals looking to update their knowledge and skills and so ensure that their strategies and activity are fit to meet the challenges presented in today\'s fast moving and ever changing business environment.

Description

Module 1 - Introduction to Public Relations Strategy

  • What is PR?
  • The role of PR in supporting your corporate identity and brand
  • Current trends

Module 2 - Assess Your Current Situation

  • Corporate Image, Identity & Strategy
  • Current perceptions about your organisation
  • Industry, economic, and societal trends

Module 3 – Goals and Objectives

  • Translating corporate goals into PR objectives
  • Identifying audiences
  • Priorities and timeframes
  • Budgets

Module 5 – Communication

  • Principles and essentials of communication strategy
  • Social Media
  • Crisis Management
  • Stakeholder mapping and channel segmentation
  • Channels and tactics
  • Positioning and messages

Module 6 – Translating Strategy to Implementation

  • Justifying the plan and convincing top management.
  • Tools and Tactics
  • Platforms and channels
  • Working with PR agencies
  • Action Plan

Module 7 – Measuring Effectiveness

  • Tracking response to PR activity
  • Analysis and reporting

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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