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Music Business


Point Blank Music School

Summary

Price
Enquire to get more info on pricing
Study method
Online
Duration
8 weeks · Self-paced
Qualification
No formal qualification

Overview

By the end of this Music Business course you will be able to supply, distribute and sell your music online via established online retailers and will also know how to enhance the power of the internet to best serve your needs, maximising your social network output and getting your name and music out there in an ever-changing digital landscape.

Featuring exclusive in-depth content from Point Blank partners SoundCloud (including exclusive video tutorials on advanced SoundCloud use), Kwame Kwaten from ATC Management (Laura Mvula, Rumer, Dido) and Steve Farris from Snow Patrol Publishing, Music Business is updated regularly to stay ahead of the game and is the short cut to controlling your destiny in the music business.

Expert Instructors

Taught by music industry insiders like Steve Hillier who has sold over half a million records as a songwriter and artist. See Expert Instructors below.

Description

Included in this Module

 Over 8 hours of high quality videos  weekly live Masterclasses  3 Live Tutorials   personal feedback video (DVR™)  1 year access to course content  over 160 pages of course notes  24/7 access to forum  Submit your tracks to Point Blank Music distributed by beatport, iTunes, Juno Download and Amazon.

ContentMusic Industry Basics

  • Overview and structure of the music industry
  • Recent developments and new models
  • Revenue streams: downloads, sales, live gigs
  • IP: copyright, trademarks and patents


Who Controls What?

  • Record companies and how they work
  • The role of publishing companies
  • MCPS (mechanical royalties)
  • PRS (performance royalties)


Digital Distribution

  • Case Studies: Itunes, Spotify, Soundcloud
  • Online retailers: contracts considerations
  • Aggregators: State 51, Tunecore, Orchard
  • Technical considerations: upload, payments


The Money

  • Practical summary of how the money works
  • Online releases: in your hands
  • Project work: preparing for release
  • Releasing a track


Profile Building Basics

  • Online profile: punching above your weight
  • Content basics: podcasts, imagery
  • Social media basics
  • Your website: domain names, SEO


Music Streaming

  • Introducing SoundCloud: the basics
  • Embedding SoundCloud and advanced use
  • Other possibilities: free downloads
  • Spotify, Youtube channels


Blogs

  • Blogs: definition and usage; what to put in
  • Connecting to/promoting your blog
  • Building databases; online services
  • Avoiding spam


Social Networks

  • Networking with Tumblr, Facebook
  • Twitter: the basics, for musicians, clients
  • Other possibilities: apps, online stores
  • On the horizon...into the future

Questions and answers

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.