Music Business
Point Blank Music School
Summary
Overview
By the end of this Music Business course you will be able to supply, distribute and sell your music online via established online retailers and will also know how to enhance the power of the internet to best serve your needs, maximising your social network output and getting your name and music out there in an ever-changing digital landscape.
Featuring exclusive in-depth content from Point Blank partners SoundCloud (including exclusive video tutorials on advanced SoundCloud use), Kwame Kwaten from ATC Management (Laura Mvula, Rumer, Dido) and Steve Farris from Snow Patrol Publishing, Music Business is updated regularly to stay ahead of the game and is the short cut to controlling your destiny in the music business.
Expert Instructors
Taught by music industry insiders like Steve Hillier who has sold over half a million records as a songwriter and artist. See Expert Instructors below.
Description
Included in this Module
Over 8 hours of high quality videos weekly live Masterclasses 3 Live Tutorials personal feedback video (DVR™) 1 year access to course content over 160 pages of course notes 24/7 access to forum Submit your tracks to Point Blank Music distributed by beatport, iTunes, Juno Download and Amazon.
ContentMusic Industry Basics
- Overview and structure of the music industry
- Recent developments and new models
- Revenue streams: downloads, sales, live gigs
- IP: copyright, trademarks and patents
Who Controls What?
- Record companies and how they work
- The role of publishing companies
- MCPS (mechanical royalties)
- PRS (performance royalties)
Digital Distribution
- Case Studies: Itunes, Spotify, Soundcloud
- Online retailers: contracts considerations
- Aggregators: State 51, Tunecore, Orchard
- Technical considerations: upload, payments
The Money
- Practical summary of how the money works
- Online releases: in your hands
- Project work: preparing for release
- Releasing a track
Profile Building Basics
- Online profile: punching above your weight
- Content basics: podcasts, imagery
- Social media basics
- Your website: domain names, SEO
Music Streaming
- Introducing SoundCloud: the basics
- Embedding SoundCloud and advanced use
- Other possibilities: free downloads
- Spotify, Youtube channels
Blogs
- Blogs: definition and usage; what to put in
- Connecting to/promoting your blog
- Building databases; online services
- Avoiding spam
Social Networks
- Networking with Tumblr, Facebook
- Twitter: the basics, for musicians, clients
- Other possibilities: apps, online stores
- On the horizon...into the future
Questions and answers
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.