MBA - International Marketing

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios and consumer behavior from an international perspective. Students will learn about the latest developments in digital marketing strategies, advertising and media, preparing them for a career in international marketing.

Degree Awarded

• A state-recognized university MBA degree accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
• An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.

Dual Qualification

Students studying an EU MBA program have the opportunity to earn a second distinct qualification, a state-accredited degree from the London Metropolitan University, U.K.

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“[EU] was so clearly ahead in case studies and presentation skills, which is how I learned to present my work and analysis. It was very beneficial.” Kathrin Wolff Schmandt, MBA.

The MBA in International Marketing (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.

Learning Outcomes

Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:

• Explore how companies make the most of their investments; from managing data to communications.
• Apply key principles that enhance communication and effectiveness.
• Analyze the functions of HR management and explore its strategic importance.
• Analyze and create alternative investment projects.

Learning from Leaders

Our graduate programs give you access to world-renowned speakers like Zev Siegl, Co-Founder of Starbucks, and Chairman of Siemens & Maersk Jim Hagermann Snabe.

At EU Business School, we hold on-campus conferences and events designed to give our students an abundance of networking opportunities. At these events, they interact with alumni and other professionals to build strong business relationships and create meaningful and lasting connections.

Top reasons to study an MBA at EU

• International: Our student body comprises more than 100 nationalities, with 98% of students speaking two or more languages. All classes are taught in English
• Small class sizes: Greater interaction between students and faculty guarantees heightened academic achievement.
• Experiential learning: The case study method and a pragmatic approach are two of our most effective tools. Our team is composed of highly qualified academics, entrepreneurs, consulants and business leaders.
• Ranked among the best: Programs within our network are consistently featured in the top tier of global and European rankings.
• Building a business personality: We are committed to encouraging students to build the most valuable brand they can market: themselves.

Our MBA programs are designed for students who want an international, flexible and innovative business education.

• 1 certified copy of bachelor's degree
• Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; PTE score 59; English native or equivalent

Candidates who wish to apply for the MBA dual qualification with London Metropolitan University, U.K., in Switzerland and Barcelona or for the MBA program in Munich, must have 2 years of professional work experience in addition to the requirements listed above.

Applicants must also meet one of the following:

• A GPA of 3.0 on a 4.0 scale
• A satisfactory score on the GMAT or GRE
• An interview with the academic dean

Students completing this major pursue careers in:

• Marketing consulting
• Advertising
• Media
• Brand management

Among others.

Our Career Services Department (CSD) will help you reach your professional goals. EU career counsellors can advise you during each step of your professional journey, whether it’s deciding what you want to pursue, searching for an internship or preparing for a job interview.