Mastering Product Positioning for India
Udemy
Summary
Overview
Description
This course offers a thought-provoking approach to communication called positioning. Positioning starts with a value that needs to be communicated, whether about a product, a service, a company, an idea, or even a person. But, positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. So, how do we influence that, exactly?
It starts with developing a positioning statement that unites and aligns your marketing, sales, product development, and engineering teams. This statement clarifies the value you offer to a specific target market. And to successfully execute against this statement, you not only need to be a marketing master, you need to be savvy in organizational politics and teamwork.
By the end of this course, you'll learn how to use this unique and powerful tool to:
- achieve organizational alignment
- build better products
- drive faster market success, and
- beat your competition.
This course is based on the book, The Marketing High Ground: The essential playbook for B2B marketing practitioners everywhere by J. Michael Gospe, Jr. This "how to" online course is specifically designed for B2B marketers. It shows you in detail everything you need to know about building, critiquing, and applying positioning statements and how use them to communicate more clearly.
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.