Marketing Studies (Level 3) Course

A distance learning course is the ideal way to gain a Level 3 qualification in Marketing Studies. Whether you're looking to go on to further education, improve your job prospects or expand your knowledge, distance learning Marketing Studies Course is a flexible and convenient course, which allows you to comprehensively prepare for an exam or career through home study. What's more, because the distance learning Level 3 Marketing Studies course is a fully comprehensive course, no prior knowledge is required.

This programme is designed for people who wish to gain an understanding of the principles and practice of Marketing and their business applications. The objectives of the course are to:

• Conduct market research
• Define customers needs, wants and desires
• Carry out a SWOT analysis
• Prepare a marketing plan
• Describe a range of marketing methods
• Evaluate the benefits of using different marketing media
• Compose purposeful advertising copy
• Understand how to use press releases, promotions and public relations
• Define the selling process
• Devise a telephone sales campaign

How is the course structured?

The Level 3 in Marketing Studies is divided into following comprehensive modules.

Introduction - What is marketing?

Unit 1: Reviewing the current position

• SWOT Analyses
• PEST Analyses
• Product life cycle

Unit 2: Planning for marketing

• Market research
• Marketing objectives
• Marketing strategy
• Marketing mix
• The four P’s
• Marketing action plan
• Appendix 1 Action plan

Unit 3: Implement the marketing strategy

The marketing communications mix.

• Personal selling.
• Sales promotion.
• Public relations (and publicity).
• Direct marketing.
• Trade fairs and exhibitions.
• Advertising (above and below the line).
• eMarketing (and Internet promotions).
• Sponsorship.
• Merchandising (and point-of-sale).
• Brands.
• Appendix 2 Action plan

Unit 4 Customer relations

• Defining customer relations
• Customer service
• Why a good customer relationship is important
• Introducing a customer services programme
• Making continuous improvements to customer service
• Appendix 3 Action plan

Glossary of marketing terms

Home Study Tutor Support

You will be provided with comprehensive materials designed to provide you with everything required to complete your Marketing Studies course. You will have your own personal tutor helping you with your course work and with any questions you may have. Plus you can contact our Student Advisors by email or phone for all the practical advice you may need – so we really are with you 100%.

What's more, you'll have access to the online student portal, where you can interact with other students, browse our resource library and manage your account.

Course Assessments

The Marketing Studies course is marked through a process of continuous assessment guided by your tutor following NCFE guidelines. This means that your qualification will be awarded according to your performance on assessments rather than by taking an exam.

We send the full course out, you then read through the course in your own time and complete the assignments which you send to your tutor for marking. There is no word count for these assignments. However, one sentence answers will be rejected and you will have to re-submit it for marking.

Upon verification of the activities, exercises and assignments, a certificate of achievement will be awarded by the national awarding organisation NCFE, as confirmation that your written work has met all of the learning outcomes and assessment criteria for the programme.

What's Included? What do I get when I enrol?

Your course fee covers everything you will need to successfully complete the Marketing Studies home study course and earn your diploma:

1. All textbooks, study folders, and/or online learning aids designed for distance learning
2. A full range of student services, including:

• Tutor marked assessments (TMAs)
• Access to the online student portal (Student Chat, Forums and Online Support Resources)
• NUS Extra Card (discounted membership)
• Comprehensive Study Guide & Study Plan
• Guide to Effective Study Techniques
• How to approach exams without fear

3. An accredited award upon successful course completion directly from the awarding body NCFE
4. One year's educational support by e-mail, post, fax or phone
5. Free postage and packaging for UK mainland students

The good news is that no prior learning knowledge or experience is essential to take this course. This course is openly available to anyone wishing to learn more about Marketing Studies and would like to take part in a highly rewarding home study course. We believe that everyone should have the opportunity to expand their knowledge and study further, so we try to keep our entry requirements to a minimum.

Marketing Executive

If you are a good organiser, and would enjoy using your creative and communication skills to sell products, this job could be ideal for you. As a marketing executive, you would promote your employer's products or services, or raise people's awareness a message.