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Marketing Microenvironments – Industry and Markets

Gain Competencies in Marketing

Sentinel 9

Summary

Price
£12 inc VAT
Study method
Online, On Demand What's this?
Duration
1 hour · Self-paced
Qualification
No formal qualification
Certificates
  • Reed courses certificate of completion - Free
  • Certificate of completion - £3
1 student purchased this course

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Overview

This course delivers key marketing concepts and principles of marketing needed to critically analyse and plan for Industry and Market using: Industry Analysis; Market Analysis; Enterprise Value Chain Analysis; Competitor Analysis; SWOT – Gap Analysis; TOWS analysis and Building Conversion Strategies; and Risk Analysis.

Curriculum

1
section
17
lectures
0h 58m
total

    • 1: Course Text 36:00 PDF
    • 2: Microenvironments – Industry and Market Preview 01:08
    • 3: Difference Between an Industry and a Sector 01:31
    • 4: Common Mistakes #1 01:36
    • 5: Common Mistakes #2 00:45
    • 6: Market Analysis #1 00:35
    • 7: Market Analysis #2 00:46
    • 8: Internal Firm Analysis and Environment Analysis 01:58
    • 9: Enterprise Value Chain Analysis #1 01:06
    • 10: Enterprise Value Chain Analysis #2 01:22
    • 11: Enterprise Value Chain Analysis #3 00:53
    • 12: Porter's Value Chain 00:59
    • 13: Elements in Porter's Value Chain #1 01:27
    • 14: Elements in Porter's Value Chain #2 00:31
    • 15: SWOT – Gap Analysis 01:48
    • 16: TOWS and Building Conversion Strategies 01:18
    • 17: Knowledge Quiz 04:00

Course media

Description

BACKGROUND:
When assessing the internal factors and the system the firm functions in there are several layers of analysis. These include
1. Industry analysis
2. Market analysis
3. Internal environmental and firm analysis
4. Value chain analysis
5. Competitor analysis
6. SWOT: Gap Analysis

LEARNING OUTCOMES:
Upon the completion of this module, users will be able to:
• Critically evaluate and synthesize information to demonstrate research skills, and initiative in producing marketing analysis, research outcomes and recommendations for marketing and risk management plans.

Who is this course for?

  • Marketers
  • Advertisers
  • Bloggers
  • Business Managers
  • Students
  • Self Employed Individuals
  • Start-up Companies
  • Executives
  • Entrepreneurs

Requirements

  • No prerequisites.
  • No materials distributed.
  • No formal assessments required.

Career path

  • Account Executive
  • Computer Salesperson/Marketer
  • Creative Writer
  • Government Officer
  • Market Research Manager
  • Marketing Officer/Manager
  • Organisational Communication Specialist
  • Publishing Professional
  • Sales Person

Questions and answers

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Certificates

Reed courses certificate of completion

Digital certificate - Included

Will be downloadable when all lectures have been completed

Certificate of completion

Digital certificate - £3

The certificate will be sent via email once the course has been completed.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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