Marketing, Media and Advertising BTEC (HND) Course

A home distance learning course is the ideal way to gain a BTEC (HND) in Marketing, Media and Advertising.

Whether you're looking to go on to further education, improve your job prospects or expand your knowledge, distance learning Marketing, Media and Advertising is a flexible and convenient course, which allows you to comprehensively prepare for an exam or career through home study.

What's more,  the distance learning BTEC (HND) Marketing, Media and Advertising course is a fully comprehensive course.

The purpose of this subject syllabus is to provide such part time and full time learners with an opportunity to study the principles and applications of Marketing, Media and Advertising at an advanced higher educational level (HND), with sufficient focus and detail to achieve transferrable skills, knowledge, understanding and application, necessary for progression towards related programmes at Level 6.

The subject is unitised in order to provide flexibility of operation and study. Satisfactory completion of all sixteen modules within this syllabus results in the award of 240 credits at HND Level.

Each module may be undertaken separately, and each will be assessed independently, however, it is a key requirement of the subject that all sixteen modules attached to the syllabus be completed at a satisfactory level in order to achieve the higher national diploma.

Aims of The Course 

• To enable students to develop an advanced knowledge and understanding of the subject area
• To encourage the learner to apply theoretical understanding and evaluation to complex content
• To encourage students to apply terms and concepts appropriately
• To enable students to apply a range of transferrable skills to subject related topics, issues and situations.
• To facilitate and foster the development of a range of presentation skills relevant and appropriate to the discipline and level of study.

Course Objectives 

• To encourage direct and indirect independent learning and the development of key skills in an effective and academic context for the purposes of personal development and progression.
• To develop an appreciation of the value and problems of interpretation of core concepts together with related and relevant practices, methodologies and theories.
• To build an understanding of the core concepts in different situations and contexts
• To encourage students to apply their experience, knowledge and understanding, and skills to a range of course-related topics.
• To encourage students to develop and be able to demonstrate planning, judgement and organisational skills.
• To advance the development of presentation skills appropriate to the discipline, level of study and delivery method.
• To encourage development of transferrable evaluative and analytical skills

KEY TOPICS

The course consists of 16 detailed topics, designed to give the student a thorough understanding of the area.

Module 1: Using information, communication and technology ICT in the study of Marketing, Media and Advertising (MMA)

Module 2: Research methods and techniques in Marketing, Media and Advertising

Module 3: The Philosophy of Marketing and the Marketing Concept

Module 4: Product Review and Marketing Strategies

Module 5: The Communication Components

Module 6: E-Commerce

Module 7: The Marketing Mix

Module 8: History of Media Studies

Module 9: Media Ethics

Module 10: Audio-visual media

Module 11: Mass Communication

Module 12: History of Advertising

Module 13: Advertising in the Marketing Mix

Module 14: Graphic Design and Production

Module 15: Television Commercials

Module 16: Media Law

Course Assessments: 

All modules are assessed by coursework activities, and the compilation of an e-portfolio. The HND subject requires successful completion of all 16 modules. Learners are able to complete modules at a pace appropriate to their resources, commitments and study plans.

Additional Course Information

Your course fee covers everything you will need to successfully complete the BTEC (HND) Marketing, Media and Advertising home study course and earn your BTEC (HND):

1. All textbooks, study folders and online learning aids designed for distance learning.

2. A full range of student services including:

• Tutor marked assessments (TMAs)
• Access to the online student portal
• Comprehensive study guide and study plan
• Guide to effective study techniques
• How to approach exams feeling confident

3. Examination board certification upon course completion

4. Two year educational support by e-mail, post, fax or phone

5. Free postage and packaging for UK mainland students

Minimum Pc Requirements

For Windows: 

Windows 98, 2000, XP, Vista, Windows 7 - Acrobat Reader 4.0 and above

For Macintosh: 

Mac OS X, Mac OS 9.2 - Acrobat Reader 4.0 and above

All students must be 17 years of age and above. Students should have completed a Level 3 Diploma or Professional Diploma or A' Level standard course (or equivalent) before the Level 5 qualification.