Marketing (Level 3)

Marketing (Level 3)

Marketing is concerned with identifying and satisfying customers' and consumers' needs. Its aim is to ensure that the business is able to anticipate changes in these needs, and to gain and retain customers efficiently and profitably.

Although marketing is concerned with satisfying these needs, its scope goes far beyond the process of selling goods and services. Indeed, to be truly effective, the marketing process needs to be present throughout the entire business process, building on a broad understanding of the markets which the business serves, designing into the product or service the characteristics which consumers and customers will find attractive and ensuring that the entire business adopts policies and strategies that cater for their needs.

About our Marketing Course

Marketing is sometimes presented as a discrete, specialised function or as a set of techniques. But as this marketing course will make clear, a more appropriate understanding of marketing only emerges when it is viewed as a business philosophy or as a principle around which the business can be organised and managed.

Syllabus:

Module 1 – Introduction to Marketing Management

• Examine the role of managers and their objectives, the philosophy of marketing and discuss the marketing mix

Module 2 - Approaches to Environmental Monitoring in Marketing

• Discuss the business as a legal entity and introduce the corporate mission
• Analyse the structure of organisations and summaries the parties that make up the competitive environment

Module 3 - The Characteristics of Industrial, Consumer & Service Markets

• Introduce the various factors relating to Business Marketing and Consumer Marketing

Module 4 - Market Segmentation

• Evaluate the 3 stages of market segmentation, targeting and positioning

Module 5 - The Marketing Mix

• Examine different components of the marketing mix showing how they are controlled to make a product more competitive

Module 6 - Communication in Marketing

• Discuss the communication process and how to select the appropriate tools
• Evaluate the role of advertising agencies and the importance of managing communications

Module 7 - Market Research

• Analyse the principles and methods of market research

Module 8 - The Nature & Role of Marketing Analysis

• Introduce and discuss techniques used to examine data and statistics from samples

Module 9 - Changing Market Structures & the Implications for Channel Relationships

• Examine how the market structure impacts on distribution and sales strategies

Assessments

Assessments are a great way of checking your progress allowing you to apply your learning to real-world situations. Through the Marketing (Level 3) Course by NCFE, students will be assessed by a series of written assignments, which are submitted to and marked by your tutor.

All assignments are set by NCFE. Upon verification of the activities, exercises and assignments, a certificate of achievement will be awarded by the national awarding organisation NCFE, as confirmation that your written work has met all of the learning outcomes and assessment criteria for the programme. There is no external examination required.

What's included:

You will have access to a tutor, via email, who will mark your work and guide you through the course to help you be ready for your examinations. In addition you will be supplied with a comprehensive Study Guide which will help you through the study and assessment process.

The course pack includes, guidance on relevant study skills and full tutor support comprising:

• the marking of a series of assignments
• written answers to specific study problems
• full tutor support via emails
• a copy of our study guide, will give you guidance on studying and submitting assignments

Study Time

Study Hours are an approximate figure and are dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the Marketing (Level 3) course is: 108 hrs

Entry Requirements

Our Marketing (Level 3) course is openly available to anyone wishing to learn more aboutMarketing and has a keen interest in the subject, plus an intention to progress a career.

• Learners will need sufficient numeracy and literacy
• Students should have access to a computer and the internet throughout your study period.
• Learners should have basic PC skills in order to navigate our Support Portal
• You should be fully committed to your studies.