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Marketing Essentials

Pitman Training Holborn

Summary

Price
£257.50 inc VAT
Study method
Classroom
Duration
10 hours · Part-time or full-time
Qualification
Pitman Training Certificate
Awarded by Pitman Training
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Location & dates

Location

Address
WC1V 7JZ
United Kingdom
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Address
CR0 2DD
United Kingdom
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Address
W11 3JY
United Kingdom
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Overview

If you're looking for a job in marketing as an administrator or a PA, this course will give you an introduction to the marketing world to get you ahead of the job seeking crowd in this popular sector.

This course is available in London (Holborn, Notting Hill and Croydon) and can also be studied at home via our distance learning programme.

It's a self-paced course, and is taught with an audio guide and a comprehensive workbook, and you will also benefit from the help and support of our expert training team.

As this is a self-paced course, students will enjoy creating their own learning routine around their existing commitments.

All four of our centres operate long opening hours which accommodate our flexible learning methodology, and we're open during the day, in the evenings and Saturdays. You can study as much or as little as you like, each time you come in - it's up to you!

To enrol or request a free demo, please get in touch.

Description

In around 12 hours of self-paced study, you'll cover the following:

Lesson 1: Marketing plans, researching a product, market research, qualitative and quantitative research, questionnaires, customer profiles.

Lesson 2: How websites are designed to market a product or service, search engines, keywords, social networks, online advertising, email marketing, mobile marketing, monitoring the effectiveness of search, website and social media marketing, convergent technology.

Lesson 3: AIDA, colour, images and text in advertising, flyers, news releases, TV and radio advertising.

Lesson 4: The four Ps of marketing products, the lifecycle of a product, product placement and pricing strategies, how companies promote the brand, the importance of brand loyalty, careers in marketing, how to get started in this sector.

Please get in touch if you would like to receive a course outline.

Who is this course for?

This short marketing course is designed for anyone who wants to begin a career in marketing and would like to find out more about this sector.

Requirements

None.

Career path

Marketing Assistant.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Business, Design, Marketing