Marketing Advisor
Stonebridge College.
Summary
Overview
The "Fail to plan, and you plan to fail". In today's fast moving world, businesses need to use marketing planning techniques, understand their customers, and monitor responses, to grow their business.
This course provides a structure, shows how to use the building bricks of marketing, and prepare a practical marketing plan. On completion of this course, you will have written a detailed marketing plan, and have a model to use when applying your new skills
Course media
Description
Syllabus
What is Marketing - identifying customers
Meeting their perceived needs
Measuring profitability
Market research techniques
Defining your product/service in the customer's terms
The marketing mix, pricing for profit
Analysing and selecting the best promotional tools
Integrating sales activity into the Marketing Plan
On completion of your course, you will receive the dual award:
Award 1 is issued by Stonebridge Associated Colleges: Marketing Advisor Certificate
Requirements
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
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Legal information
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