Market Research (Byte Size Skills Course)
Stonebridge College.
Summary
Overview
This course aims to introduce the student to market research and strategy.
Course media
Description
What is market research?
Competitor research
Supplier research
Customer research
The pros and cons of survey methods
Questionnaires
Content and Layout
Types of Question
Categories of Question
Principles of Good Design
Market Research Questionnaire Example
Cover Letters for Postal Surveys
Secondary Market Research
Extrapolation
Market Research Analysis
Self-assessment questionnaire
Who is this course for?
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Requirements
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
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Legal information
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