Develop the advanced knowledge and skills you need to implement, manage and evaluate marketing strategies in today’s globally connected yet volatile economy.
As a discipline, marketing has experienced a steep learning curve in the face of recent economic shifts. This means the in-depth market research, data analysis, strategic planning and management skills of this Master’s degree have never been more vital to delivering business success.
This course can be completed online or at selected campuses
This programme places emphasis on creating and retaining customer engagement at a leadership level. This includes the core modules: Strategic Marketing Management, Consumer Behaviour and Research, and Integrated Marketing Communications.
STAGES
MODULES
Stage I
Strategic Marketing Management
Consumer Behaviour and Research
Marketing Communications
Research Methods
Stage II
Specialisation Module I **
Specialisation Module II **
Specialisation Module III**
Research Methods
Stage III
Dissertation
Duration:
Full-time 15 months (12 months on campus, 3 months online dissertation)
Part-time 24 months (12-24 months on campus, 3-6 months online dissertation)
Online 15-36 months (100% online with optional blended study on campus)
This course has been designed for marketing professionals who wish to develop their strategic awareness within both a national and international context. It is also ideal for marketing graduates who wish to begin their careers at a far higher level, or for professionals coming from different industry sectors but with a strong interest in marketing.
No matter from which direction you approach it, our MA in Strategic Marketing programme is a fast-track to a wealth of career opportunities. It provides the knowledge and skills you need to move directly into outstanding roles, organisations and entrepreneurial ventures.
Students who fail to meet academic requirements can be assessed on their relevant work experience (5 years management experience minimum for mature study route)
Graduates of the MA in Strategic Marketing work in a range of marketing management positions, and in all parts of the world. Typical roles include:
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