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MA in Strategic Marketing (Luxury Brand Management)

London School of Business and Finance

Summary

Price
£8,500 inc VAT
Study method
Classroom
Duration
Part-time or full-time
Qualification
MA

Location & dates

Location

Address
WC2N5DN
United Kingdom
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Overview

Luxury brands are big business in today’s international economy – this offers both a unique challenge and an unprecedented opportunity for those in the marketing industry.

Specifically designed with the luxury brand sector in mind, this degree programme prepares you for marketing management and leadership. By developing an advanced awareness of consumer behaviour and consumer relationship management skills, you will learn to apply effective strategic marketing techniques to luxury brands in a fiercely competitive market.

 

This course can be taken online or at selected campuses

Description

Stage I

Strategic Marketing Management (15 credits)
Marketing Communications (15 credits)
Consumer Behaviour and Research (15 credits)
Research Methods

Stage II

Luxury Brand Management
Global Marketing Management
Public Relations Management
Research Methods

Stage III

Online Dissertation and Research Methods (30 credits)

 

Duration:

 Full-time 15 months (12 months on campus, 3 months online dissertation)
Part-time 24 months (12-24 months on campus, 3-6 months online dissertation)
Online 15-36 months (100% online with optional blended study on campus)

Requirements

  • UK undergraduate degree (any class) or equivalent – any subject areas
  • English Levels 5.5 IELTS (5.5 in all bands)
  • No working experience is required, but it is considered an advantage

Students who fail to meet academic requirements can be assessed on their relevant work experience (5 years management experience minimum for mature study route)

Career path

With your skills and knowledge in managing premium brands on the global stage, you will be perfectly prepared to take on management challenges at leading organisations.

Make full use of your abilities in roles such as Account Manager, Marketing Manager and Business Development Manager in companies around the world.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Marketing, Management, HR