MA in Strategic Marketing (Global Marketing)
London School of Business and Finance
Summary
Location & dates
Overview
We have purpose-designed this unique master’s programme to provide the strategic marketing and management skills needed to develop, implement and manage targeted marketing campaigns with international impact.
From global economic patterns to domestic cultural diversity, international considerations have a huge effect on today’s marketplace. This means the in-depth market research, data analysis, strategic planning and management skills delivered by our master’s degree have never been more important.
Equipped with advanced skills, you will be fully prepared to build your career at the top of industry wherever in the world you choose to work.
This course can be completed online or at selected campuses
Description
Stage I
Strategic Marketing Management (15 credits)
Marketing Communications (15 credits)
Consumer Behaviour and Research (15 credits)
Stage II
Global Marketing Management (20 credits)
Cross-Cultural Management (20 credits)
Project Management and Leadership (20 credits)
Research Methods
Stage III
Online Dissertation and Research Methods (30 credits)
Duration:
Full-time 15 months (12 months on campus, 3 months online dissertation)
Part-time 24 months (12-24 months on campus, 3-6 months online dissertation)
Online 15-36 months (100% online with optional blended study on campus)
Requirements
- UK undergraduate degree (any class) or equivalent – any subject areas
- English Levels 5.5 IELTS (5.5 in all bands)
- No working experience is required, but it is considered an advantage
Students who fail to meet academic requirements can be assessed on their relevant work experience (5 years management experience minimum for mature study route)
Career path
Our master’s programme will ensure that you are equipped with a competitive and strategic advantage in the workplace. You will also find yourself perfectly positioned for further study, entrepreneurship or a high-level marketing career in outstanding organisations on the global stage.
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Legal information
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