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Key Account Management Virtual

Virtual Course with live elements, 3 months tutor follow up

ATA (Asset Training Academy) LTD

Summary

Price
£372 inc VAT
Study method
Online + live classes
Duration
6 hours · Part-time
Qualification
No formal qualification
Certificates
  • Certificate of completion - Free
Additional info
  • Tutor is available to students
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Overview

Do you want to improve your career? This Virtual ‘Key Account Management’ course is aimed to provide Account Managers with a range of skills, tools and techniques to enable them to understand and segment their clients and their business needs.

It will help participants to focus on maximising the long-term profitability from the accounts they manage, and focus the appropriate resources on those which show the most promise. Key account management course will show you how to strengthen poor relationships and build stronger ties that open up opportunities for cross and up-selling.

Providing templates on the course Participants will begin their planning and engagement strategies – knowing how to build mutually beneficial, and more profitable relationships.

Description

This Key account management course covers the essential steps that need to be under-taken in order to plan and manage their Account relationships and determine which are key; knowledge that will build confidence when executing, and by the end of the Key account management course you will be able to:

  • Explain how their Accounts perceive their services and what they perceive as ‘value adding’
  • Understand how to segment their Account relationships into categories to focus efforts around Growth potential and Retention
  • Know how to differentiate their services and provide excellent Key Account management service
  • To identify where and when the potential to up-sell / cross-sell arises
  • How to build stronger ‘trust’ at both Personal and Account levels
  • Create a 6 month plan for their top 3 Accounts, with knowledge of how to apply the model on the other Accounts

Who is this course for?

This course will benefit anyone who is responsible for the management and development of the business Accounts. Whether you are the manager responsible for the Account Management, or for a larger Team - you will be able to quickly assimilate the knowledge and tools to apply when you return to the business.

Questions and answers

Certificates

Certificate of completion

Digital certificate - Included

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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