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Introduction to Marketing


GoSkills

Summary

Price
£29 inc VAT
Study method
Online
Duration
Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
Certificates
  • Certificate of completion - Free

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Overview

In today's competitive, rapidly changing marketplace, marketing is the most important lifeline to your business. Learning how to put together a clear marketing strategy and create successful marketing campaigns is essential to build awareness of your brand, attract the ideal clients for your business, and increase revenues. If you are new to marketing and don't know where to start, or want to discover how effective marketing can benefit you, this training can help you take your business to the next level.

Certificates

Certificate of completion

Digital certificate - Included

CPD

10 CPD hours / points
Accredited by The CPD Certification Service

Description

In this online course you will discover the 7 steps to effective marketing to convey a valuable message that addresses your customers’ needs, target and attract your ideal clients, spread awareness of your products and services and grow your business.

Highlights:

  • 21 practical tutorials.
  • Identify who your ideal client is and how to connect with them.
  • Create a simple, effective marketing plan.
  • Articulate a compelling message to build rapport with your audience.
  • Convert prospects into customers and fans.
  • Create marketing content with items of value.
  • Understand the advertising framework for any medium.
  • Use social media, blogs, and websites to attract more customers to your brand.
  • Promote your products or services through email campaigns, print and online advertising.
  • Track and measure your marketing efforts to determine results.

Who is this course for?

This course is recommended for anyone looking to improve their marketing skills.

Career path

Marketing, Management, Business

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.