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Introduction to Marketing Management (Byte Size Skills Course)

Stonebridge College.

Summary

Price
£89.99 inc VAT
Finance options
Finance options available
Study method
Distance learning
Duration
20 hours · Self-paced
Qualification
SAC Certificate
Awarded by Stonebridge Associated Colleges

Overview

Marketing has a key functional role as the only part of the organisation which has proactive contact with customers; it is the bridge to the customer and the consumer. This is the aspect of marketing which most people recognise, and which can be thought to be marketing's sole role.

This course will teach you to determine the role and effectiveness of marketing in given circumstances, to identify the key stages in the corporate planning process and to use key marketing terms correctly.

Description

Syllabus

Introduction


Objectives

Section 1: Management

The role of managers

Corporate v Functional Management

Section 2: Marketing

Towards a definition

Customers and consumers

Wants and needs

Marketing as a bridge

Section 3: Marketing in Management

Managing change

Policies, strategies, tactics and controls

Objectives

Corporate marketing

Specialised training

Section 4: Functional Marketing

Marketing's mixes

Planning

Marketing research

Summary

Tutor-marked Question Paper

On completion of your course, you will receive the dual award:

Award 1 is issued by Stonebridge Associated Colleges: Introduction to Marketing Management (Byte Size Skills Course) Certificate

Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.


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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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