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Introduction to Marketing CPD Accredited

Virtual Classroom course to provide an Introduction to Marketing

Souters

Summary

Price
£299 inc VAT
Or £49.83/mo. for 6 months...
Study method
Classroom
Duration
1 day · Full-time
Qualification
No formal qualification
CPD
7 CPD hours / points
CPD What's this?
Additional info
  • Tutor is available to students

Location & dates

Location

Address
Virtual Classroom
Virtual Classroom
EC4M7DR
United Kingdom
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Overview

In one day, the Introduction to Marketing Course will help attendees understand the core aspects of Marketing. Although it is primarily aimed at individuals looking to start Marketing careers, it would also be beneficial to people from other sectors and industries, who need to understand basic marketing concepts.

CPD

7 CPD hours / points
Accredited by The CPD Standards Office

Description

What the Marketing Course Covers

The practical and interactive one day Virtual workshop on Marketing is provided by an experienced and qualified professional Marketing expert. An overview of the main course objectives is as follows:

  • Understanding customer segmentation
  • Custom segment targeting
  • Marketing plan and mix development
  • Strategies for price competition diversification and differentiation
  • Techniques for creating a marketing business plan
  • Consumer decision-making psychology explained
  • Maximising profits through appropriate pricing strategy development
  • Using the best channels for your plan
  • Building a market research plan and understanding market research
  • Establishing the most effective ways to communicate with customers
  • Marketing to international customers and audiences and utilising Social Media Marketing
  • Learning from practical case studies

Who is this course for?

This is ideal for anyone looking to work in Marketing or Advertising. It offers an intesive and work simulated practical training, by experienced tutors. Additionally, you will received a CPD Accredited Certificate to build you CV and Job Options.

The course is also ideal for people working in Marketing who need to develop their formal understanding with training and qualification.

Additionally, people with other careers have used this course to develop their knowledge of the field and gain a qualification.

Requirements

There are no requirements as it is introductory

Career path

Course Key Benefits

  • Marketing CPD Certification that will look great on your CV
  • Knowledge of key marketing aspects
  • Foundation development for starting a marketing career
  • Ability to provide higher level marketing tasks related to your current position

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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