International Business Strategies
Learn the principles of international business
Sentinel 9
Summary
- Reed courses certificate of completion - Free
- Certificate of completion - £3
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Overview
This course has been designed to introduce a variety of aspects of international business. Globalization and growing international trade amongst many different countries have brought new challenges and opportunities for many new economies and established economies. Topics covered in this module includes: Understand and evaluating Multinational Enterprise Structures, The Organizational Structure of a Multinational Company, International Marketing, and Global Marketing.
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Reed courses certificate of completion
Digital certificate - Included
Will be downloadable when all lectures have been completed
Certificate of completion
Digital certificate - £3
The certificate will be sent via email once the course has been completed.
Curriculum
Course media
Description
BACKGROUND:
An international strategy means that internationally scattered subsidiaries act independently and operate as if they were local companies, with minimum coordination from the parent company.
Global strategy leads to a wide variety of business strategies, and a high level of adaptation to the local business environment. The challenge here is to develop one single strategy that can be applied throughout the world while at the same time maintaining the flexibility to adapt that strategy to the local business environment when necessary. A global strategy involves a carefully crafted single strategy for the entire network of subsidiaries and partners, encompassing many countries simultaneously and leveraging synergies across many countries.
LEARNING OUTCOMES:
Upon the completion of this module, users will be able to:
• Understand and evaluate the role of economic analysis within international business contexts and appreciate the economic underpinnings of business strategy in international settings.
• Analyse and synthesize various models of competitive analysis to assess strategic behaviour in international business.
• Apply theoretical and practical knowledge of competitive strategies in the context of globalisation, particularly major entry and exit strategies of international business.
Who is this course for?
- Business Managers
- Students
- Self Employed Individuals
- Start-up Companies
- Executives
- Entrepreneurs
Requirements
- No prerequisites.
- No materials distributed.
- No formal assessments required.
Career path
- Business Analyst
- Diplomat
- International Business Specialist
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
