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How to Write the Perfect Brochure and Leaflet

The Chartered Institute of Marketing (CIM)

Summary

Price
£575 inc VAT
Study method
Classroom
Duration
1 day · Full-time
Qualification
No formal qualification

Location & dates

Location

Address
B4 6TB
United Kingdom
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Address
M1 2PG
United Kingdom
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Address
NW1 1AD
United Kingdom
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Overview

Capturing the heart of your message in a brochure or leaflet requires careful planning and precise writing. Step-by-step, you will be shown how to ensure your message remains captivating and clear.  This highly popular interactive workshop shows you how to capture the essence of your product or service and drive enquiries.

Description

• How to create immediate impact with your brochure
• How to tell a compelling story
• How to develop effective themes in longer print collateral, such as brochures
• Understanding the balance of imagery and its effect
• How to gain response/interaction from your brochure
• How new technologies impact on traditional writing
• Managing word choice and sentence structure to get your message across

Who is this course for?

Whether you are an in-house copywriter or work in an agency. This practical course helps you write compelling copy that really works and is relevant for anyone involved in writing, editing or reviewing brochures and leaflets.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Marketing, Creative writing, English