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How to Implement Google Authorship in Content Marketing

Udemy

Summary

Price
Free
Study method
Online
Duration
Self-paced
Qualification
No formal qualification

Overview

Google Authorship is the process of digitally signing or claiming your web content & thus building your author brand

Description

Since Google has discontinued authorship, I'll be archiving my "Google Authorship course" course within a week. I have created another free course instead which also tackles authority building and content marketing ->

/myblogu-content-marketing

Google Authorship is the process of digitally signing or claiming your web content and tying it with your Google Plus personal account using rel="author".

There are three huge benefits of having your authorship verified with Google:

  • Brand awareness and influence building: People seeing your picture come up in search results will automatically assume you are a huge influence
  • Higher click-through to your content: You no longer need to get ranked #1 in order to get noticed and get clicked through!

Higher rankings in personalized results: The more connections you have on Google Plus the more people will see your author-verified content when searching Google (provided they have personalization of search enabled). That leads to more clicks and more branding as well.

This course will take you through the authorship set-up process, answer some of the most frequently asked questions and show you how you can make the most of Google authorship search snippets in search results.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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