Google Analytics Course
Self-paced videos, Lifetime access, Study material, Certification prep, Technical support, Course Completion Certificate
Uplatz
Summary
- Reed courses certificate of completion - Free
- Uplatz Certificate of Completion - Free
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Overview
Uplatz offers comprehensive training on Google Analytics (GA). This is self-paced (video-based) course. You will be awarded Course Completion Certificate at the end of the course.
Google Analytics (GA) is a free tool from Google to view and analyze website performance. GA helps to track the traffic on the website coming across channels as well as to analyze user behavior across different pages of the site for e.g. time spent on each page, number of page views in a session, bounce rate, and so on. GA also helps in identifying the user segments, demography, and so on.
This course covers the most important elements of GA and their practical implementation.
Certificates
Reed courses certificate of completion
Digital certificate - Included
Will be downloadable when all lectures have been completed
Uplatz Certificate of Completion
Digital certificate - Included
Course Completion Certificate by Uplatz
Curriculum
Course media
Description
Google Analytics - Course Curriculum
1) Getting Started
- How does Google Analytics track user behavior?
- What data is collected?
- Understanding the limitations of tracking with browser cookies
- Understanding Google Analytics terminology such as user, session, hit, bounce rate
- Understanding channel tracking
- Setting up campaign tracking
2) Essential Google Analytics Features
- Setting up user management
- How to set up filters
- Integrating Google Ads with GA
- Improving organic search insights using Google Search Console
- Tracking on site search terms
- Defining remarketing campaigns
- Tracking e-commerce activity
- Setting up goals and funnels to track your conversions
3) Navigating and drilling into Google Analytics reports
- Defining reporting periods
- Report visualization options
- Overview of report table options
- Using primary and secondary dimensions to obtain granular insights
- Working with segments and advanced filters
4) Understanding Your Visitors & Behavior
- Overview of key visitor reports incl. visitor demographics, visitor behavior and mobile traffic reports
- Visualizing the visitor journey with User Flow charts
5) Understanding Your Traffic Channels
- 360° traffic channel performance reporting
- Organic and paid search (Google Ads) performance insights
- Social media performance insights
- Campaign performance insights
6) Understanding Your Content Performance
- Overview of page performance reports
- Improving your website download time using Site Speed reports
- Analyzing onsite search engine activity
- Tracking on page events (button clicks, link clicks, downloads etc.) using event tracking
- Tracking embedded video activity (YouTube, Vimeo, Brightcove) within Google Analytics
7) Measuring Online Success
- Analyzing goal performance
- Using conversion funnel visualization to uncover where visitors leave your critical processes
- Overview of e-commerce reports
8) Customizing Your Reporting
- Building your own custom reports
- Build your own Google Analytics KPI dashboard
- Dashboard automation
- Export and email functionalities
9) Useful Resources
- Google Analytics certification
- Useful online GA resources
- GA literature
Who is this course for?
Everyone
Requirements
Passion and determination to achieve your goals!
Career path
- Digital Marketing Analyst - Google Analytics
- Data Analyst
- Customer Engineer
- Digital Marketing Specialist
- Product Marketing Manager
- Google Data Analyst
- Google Analytics Consultant
- Data Visualization Specialist
- Business Analyst
- Web Analyst
- SEO Analyst
- Insights and Analytics Lead
- Product Analyst
- Google Maps Analytics
- Google Assistant
- Data Analyst - GTM
- Optimization Consultant - Google/Web Analytics
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This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
