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Effective Marketing (Byte Size Skills Course) Course

Stonebridge College.

Summary

Price
£79.99 inc VAT
Study method
Distance learning
Duration
20 hours · Self-paced
Qualification
Effective Marketing (Byte Size Skills Course) Course
Awarded by ABC Awards
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Overview

No matter what business you are in, no matter what product of service you offer, you only make money by getting customers to buy that product or service.

Getting customers and satisfying their needs is what makes a business successful.

Marketing your business should be an integral part of every working day.

Marketing your business when you start up and then leaving it to chance or ‘word of mouth’ is not good enough. Marketing is an ongoing process that is carried on as long as the business exists. ‘Word of mouth’ is often regarded as ‘the best form of advertising’ because it is free and comes with a recommendation. However, it is not under your control and therefore cannot be included in a structured marketing plan. You must not hope that you will succeed as a result of the efforts, or not, of an uninterested third party!

Description

The Key to Success

The Marketing Cycle

Marketing Plans

The Cost per Sale Formula

Business Generating Analysis

Target Customers

Market Segmentation

Unique Selling Proposition

The Marketing Mix

The Three M’s of Marketing

Product Life Cycle

Glossary of Marketing Terms

Requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Marketing
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