Crafting the Product Plan: Strategies for Successful Product Management

Elevate your product management skills and craft successful strategies with the course "Crafting the Product Plan: Strategies for Successful Product Management." Gain a comprehensive understanding of product classification, development, pricing, marketing, and portfolio analysis to excel in this dynamic field. Expand your knowledge and propel your career in product management.

Learning Outcomes:

• Understand the fundamentals of product management and its role in business.
• Learn how to classify products based on their characteristics and market positioning.
• Develop compelling product plans that align with business objectives and target customer needs.
• Gain insights into the new product development process and strategies for successful launches.
• Understand the different levels of a product and the product life cycle stages.
• Master product pricing strategies to maximise profitability and competitiveness.
• Acquire knowledge of product and brand portfolio analysis for strategic decision-making.

Certificate of completion - Digital certificate

Digital certificate - Included

Certificate of completion - Hard copy certificate

Hard copy certificate - £9.99

Welcome to Crafting the Product Plan: Strategies for Successful Product Management. This comprehensive course will explore the core principles and strategies essential for effective product management. From developing product plans to analysing portfolios, this course equips you with the knowledge and skills necessary to drive product success in today's competitive business landscape.

The modules cover fundamental concepts such as product classification, product planning, and new product development. Understand the levels of a product and how they evolve throughout its life cycle. Discover effective pricing strategies and gain insights into product and brand portfolio analysis. Finally, acquire the basics of marketing and financial analysis.

With a focus on pricing, marketing, and financial analysis, this course empowers you to make informed decisions in product management. Whether you're a seasoned professional or new to the field, this course provides a theoretical foundation to sharpen your skills and elevate your career in product management.

The target audience for the course is:

• Aspiring product managers seeking to gain comprehensive knowledge in the field.
• Professionals are transitioning into product management roles.
• Business owners and entrepreneurs are looking to enhance their product management skills.
• Marketing professionals interested in expanding their understanding of product strategy.
• Individuals with a passion for product development and a desire to excel in the industry.

People tend to pursue these career paths in this sector:

• Product Manager: £35,000 - £70,000 per annum
• Senior Product Manager: £50,000 - £90,000 per annum
• Product Marketing Manager: £40,000 - £80,000 per annum
• Director of Product Management: £80,000 - £130,000 per annum
• Vice President of Product: £100,000 - £200,000 per annum
• Chief Product Officer: £120,000 - £250,000 per annum

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