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Content Marketing for B2B Enterprises

Udemy

Summary

Price
Free
Study method
Online
Duration
Self-paced
Qualification
No formal qualification

Overview

A practical plan and process, end to end, to drive leads and sales with content marketing.

Description

Interested in content marketing, particularly for B2B products?

In this course, we will go through the complete, 4-step content marketing process used by Organic Marketing Analytics both with clients and in our own efforts to drive B2B lead generation efforts.

In this course, we'll answer questions like:

  • How to get inside the mind of your market, and build content that really interests them, even it you're in a boring industry
  • How to wire together blogs, offers, outreach, metrics and more to build a content marketing system that can systematically improve over time
  • What types of content to produce, and what channels to use to promote it
  • How to manage a content creation calendar, even if you're not a journalist
  • How to find promotional channels and influencers that are interested in your content
  • How to tool your process for measurement
  • What products and services we use today to get results

The course is structured in 19 video lessons. Each will take around 5 minutes. The entire course clocks in around 35 minutes. So, if you have an hour, you can knock this out over lunch!

Once you've completed the course, check out other resources we've developed at OMA's content marketing resources area.

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Marketing
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