CIM Level 7 Post-Graduate Diploma in Marketing

A strategically focused qualification enabling you to influence and contribute to an organisation’s customer orientation, competitive strategy and manage the organisation’s marketing activities. It is a challenging, two-stage marketing qualification that provides a route to Chartered Marketer status.

Courses prices listed are inclusive of VAT but all CAM and CIM courses are subject to institute membership and membership fees. Please contact Professional Academy or the CIM for more details.

What will you be learning?

By the end of this qualification you should be able to:

• make the transition into strategic marketing management
• work more cross-functionally at a senior management level
• make a significant contribution towards the organisation’s corporate and business strategy
• contribute to board decisions
• demonstrate a high level of leadership and influence.

HOW LONG WILL IT TAKE?

There are four hand-in/exam dates a year and you can begin your studies at any time. For Stage 1 the four modules, studied with our two-day workshops and guided home study will typically take around one year to complete although you can choose to study at a faster or slower pace to suit your requirements. For Stage 2 the majority of students will take between 3-6 months to complete the work-based project.  We commit ourselves to support all our students for up to a maximum of two years. Please also visit our important dates page for more information.

QUALIFICATION STRUCTURE

Stage 1 is made up of 4 Modules:

• Emerging Themes
• Analysis & Decision
• Marketing Leadership & Planning
• Managing Corporate Reputation

Marketers who have gained significant level of marketing knowledge and experience. Focusing on strategic marketing management it is ideal for marketers aspiring or already working at strategic management level.

Stage 1 - As a minimum, the following qualifications and experience are recommended as a prerequisite for entry:

• Professional Diploma in Marketing (either the 2003 or 2009 syllabus) or the Advanced Certificate in Marketing or
• a business or marketing Bachelors or Masters degree (or an equivalent qualification) where a minimum of half of the credits come from marketing and
• senior marketing management work experience providing evidence you can meet the CIM Professional Diploma in Marketing learning outcomes and can pass this qualification’s entry test.

For those who are looking to take their knowledge of Marketing to the pinnacle of Professional and Academic heights. The end goal for this qualification would be to be in a strategic/directorial marketing position.