Charity Marketing and Fundraising
City, University of London
Summary
- Exam(s) / assessment(s) is included in price
- Tutor is available to students
Location & dates
Overview
Develop a broad, informed and critical understanding of the complex issues surrounding fundraising and strategic planning;
Explore the use of marketing as a strategic tool;
Examine the importance of fundraising and marketing to an organisation's long-term and sustainable future;
Explore the effects of external environment and regulation on fundraising and marketing;
Develop skills in the management of resources.
Description
This postgraduate course is designed for managers working at a senior level in charities and not-for profit organisations who wish to gain a recognised academic qualification. The charity degree course aims to:
Develop a broad, informed and critical understanding of the complex issues surrounding fundraising and strategic planning;
Explore the use of marketing as a strategic tool;
Examine the importance of fundraising and marketing to an organisation's long-term and sustainable future;
Explore the effects of external environment and regulation on fundraising and marketing;
Develop skills in the management of resources.
Department: Cass Business School
Qualification:
MSc
Qualification Level:
RQF Level 7
Requirements:
Students will normally have a good first degree, a related professional qualification or at least three years, wholly relevant experience. If you have more than three years relevant experience, two professional references are acceptable.
Assessment Methods:
Upon successful completion of the diploma, you will be given the option to continue to the MSc. This requires completion of the Research Methods for Managers module.
This can be followed by a further six months of personal, supervised research and the presentation of a 15,000-word dissertation.
Alternatively, you can opt to take a taught Masters which allows you to choose specialist modules from one of the other Charities programmes.
Modules:
Learning and Understanding the Voluntary Sector (10 credits)
Resource Management (30 credits)
Marketing and Fundraising (10 credits)
Strategy, Diversity and Governance (20 credits)
Fieldwork Exercise (20 credits)
Fundraising (15 credits)
Strategic Charity Marketing (15 credits)
Source: the courses data has been supplied by the Universities and Colleges Admissions Service.
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