Certificate in Media and Public Relations - Online CPD Accredited Training Course

Certificate in Media and Public Relations - Online CPD Accredited Training Course

In this online training course, participants will get knowledge they need to manage effectively their image and value by forming solid networks through strategic communication planning.

Effective networking is essential for day-to-day business or for those times when you are actively pursuing job opportunities. This eLearning course is designed to provide practical and hands-on tools that will give your participants a skillset in dealing with the media and the public.

Study method - Online, self-paced (4-6 study hours)

Course format - Online (24/7 access), modular

Course Duration - Part-time (1 year access)

Qualification - Certificate of completion

Course Delivery – via desktop PC/MAC, laptops, tablets or smart phones

Course accreditation

The content of this online training course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines.

Course aims

Media and public relations is the most successful method of communicating your value to those around you. Furthermore, good networking skills enable you to tap into those relationships you already have and increase the scope of your network. The larger the scope the more people knows you and offers you opportunities.

Course objectives

The objectives of this media and public relations online course are to:

• Network for success
• Manage “Meet and Great” opportunities
• Dress for success
• Write effectively
• Set goals
• Manage media relations
• Plan issue and crisis communication
• Use social media
• Deliver effective employee communication

What’s covered in this course?

This online media and public relations course covers the following:

Module One: Getting Started

• Icebreaker
• Housekeeping Items
• The Parking Lot
• Workshop Objectives

Module Two: Networking for Success (I)

• Overview
• Creating an Effective Introduction
• Making a Great First Impression

Module Three: Networking For Success (II)

• Overview
• Minimizing Nervousness
• Using Business Cards Effectively
• Remembering Names

Module Four: The Meet and Greet

• Overview
• The Three-Step Process
• The Four Levels of Conversation
• Case Study (I)
• Case Study (II)

Module Five: Dressing for Success

• Overview
• The Meaning of Colors
• Interpreting Common Dress Codes
• Deciding What to Wear

Module Six: Writing

• Overview
• Business Letters
• Writing Proposals
• Reports
• Executive Summaries

Module Seven: Setting Goals

• Overview
• Understanding Goals
• SMART Goals
• Helping Others with Goal Setting

Module Eight: Media Relations

• Overview
• Television
• Print
• Web Presence, Blogs & the Internet

Module Nine: Issues and Crisis Communication Planning

• Overview
• Gauging the Impending Crisis Level
• Providing Feedback and Insights
• How Information Will be Distributed
• Tracking the Overall Effect

Module Ten: Social Media (The PR Toolkit)

• Overview
• Blogs
• Wikis
• Podcasts
• Social Bookmarks
• RSS Feeds

Module Eleven: Employee Communications

• Overview
• Verbal Communication
• Non-Verbal Communication Skills
• Email Etiquette
• Negotiation Skills
• Making an Impact

Module Twelve: Wrapping Up

• Overview
• Words from the Wise
• Review of Parking Lot
• Lessons Learned
• Completion of Action Plans and Evaluations

What is the relationship between media and public relations?

The public relations industry and the media have always enjoyed a curious relationship. Those in the public relations industry will tell you that the media can’t do its job without PR flacks. Media folk, meanwhile, will suggest that public relations departments are little more than mouthpieces for people who would still speak to the media if the public relations industry never existed. And both viewpoints are correct–to a point.

Why choose our online training courses?

All our e-learning courses can be accessed on any electronic/computerised device. You can study at work or at home, in your own time and at your own pace!

1. Easy to follow and understand
2. Only 4 to 6 hours recommended study time
3. 1 year access to course & learning materials
4. Access your course anytime, anywhere & on any device
5. Complete course on desktop computer, laptop, tablet or smartphone
6. Additional references and downloadable materials available

Certificate in Media and Public Relations - Online CPD Accredited Training Course

Our leadership, management and soft skills e-learning courses are suitable for those looking to improve their skills and advance their career.

Access to desktop, laptop, tablet or smartphone device.

Our management, leadership and online courses range from introductory modules at Level 1 to advanced and expert modules up to Level 6

All our e-learning modules count towards CPD hours for professionals in various sectors to meet mandatory and statutory requirements

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