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Certificate in Marketing Planning and Strategy


London School of Business and Finance

Summary

Price
£990 inc VAT
Study method
Classroom
Duration
1 week · Part-time
Qualification
Professional Development Programme Certificate

Location & dates

Location
Address
WC2N5DN
United Kingdom

Overview

This course offers a full introduction to digital marketing, as well as exploring practices and techniques such as search engine optimisation and the use of social media. You will develop the skills to implement marketing strategies using new age media and digital tools. Through practical assessments and a hands-on approach, the course equips you with the skills required for marketing in the 21st century. You will be able to win customers within multi-channel markets using these skills.

Description

Programme focus

Modern Media
Implementation of modern digital marketing models
Digital Channels in the 21st Century

Key Benefits

  • A comprehensive understanding of the overall function of marketing within a business
  • A solid overview of the considerations to be taken into account when developing a marketing plan
  • The ability to see longer-term impacts of campaigns on the business as a whole

 

Who is this course for?

This course is ideal if you want to develop highly desirable marketing skills. It will prepare you for managing the marketing operations of a business.

Requirements

  • Approximately 2 years of relevant business experience and the drive to develop your skills even further
  • While there are no IELTS or English language requirements, please be aware that the courses are taught in English
  • Individual short courses may have alternative/additional requirements, please speak to a programme advisor for further information

 

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.