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Certificate in Digital Marketing and New Media


London School of Business and Finance

Summary

Price
£990 inc VAT
Study method
Classroom
Duration
Part-time or full-time
Qualification
Professional Development Programme Certificate

Location & dates

Location
Address
WC2N5DN
United Kingdom

Overview

The course helps you develop the skills to use new age media and digital tools to implement marketing strategies. Through practical assessments and a hands-on approach, it equips you with the skills required for marketing in the 21st century.

Description

Programme focus

New age media
Digital marketing channels
The “digimarketing” model

Key Benefits

  • Identify and appraise changes in marketing brought about by digital marketing, as well as analyse their effects and marketing strategies.
  • Demonstrate a critical understanding of new age and digital marketing tools, and discuss the means of deploying these tools.
  • Identify new age and digital marketing tools, as well as design digital and new age marketing campaigns using these tools.
  • Gain knowledge of companies that have successfully implemented e-marketing strategies.

 

Duration:

5 - 12 weeks 

Who is this course for?

This course is ideal for those who need to develop practical skills and know-how in relation to ‘new media’ online, and assess how these channels can better fit into a wider marketing campaign.

Requirements

  • Approximately 2 years of relevant business experience and the drive to develop your skills even further
  • While there are no IELTS or English language requirements, please be aware that the courses are taught in English
  • Individual short courses may have alternative/additional requirements, please speak to a programme advisor for further information

 

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.