Certificate in Digital Marketing and New Media
London School of Business and Finance
Summary
Location & dates
Overview
The course helps you develop the skills to use new age media and digital tools to implement marketing strategies. Through practical assessments and a hands-on approach, it equips you with the skills required for marketing in the 21st century.
Description
Programme focus
New age media
Digital marketing channels
The “digimarketing” model
Key Benefits
- Identify and appraise changes in marketing brought about by digital marketing, as well as analyse their effects and marketing strategies.
- Demonstrate a critical understanding of new age and digital marketing tools, and discuss the means of deploying these tools.
- Identify new age and digital marketing tools, as well as design digital and new age marketing campaigns using these tools.
- Gain knowledge of companies that have successfully implemented e-marketing strategies.
Duration:
5 - 12 weeks
Who is this course for?
This course is ideal for those who need to develop practical skills and know-how in relation to ‘new media’ online, and assess how these channels can better fit into a wider marketing campaign.
Requirements
- Approximately 2 years of relevant business experience and the drive to develop your skills even further
- While there are no IELTS or English language requirements, please be aware that the courses are taught in English
- Individual short courses may have alternative/additional requirements, please speak to a programme advisor for further information
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Legal information
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