CAM Diploma in Digital Marketing
BPP University
Summary
- Tutor is available to students
Location & dates
United Kingdom
United Kingdom
Overview
The CAM Diploma in Digital Marketing (awarded by the Chartered Institute of Marketing) provides marketers with the essential knowledge and skills needed to plan, implement and monitor effective digital marketing campaigns.
Digital marketing is now at the forefront of customer-centric communications in an increasingly multi-channel environment. This qualification will allow you to make the most of the new business opportunities on offer, add depth to your CV and will improve your employment and promotional prospects.
The awarding body is the Chartered Institute of Marketing (CIM) and is not a BPP University award. BPP University provides a programme of study to prepare you for the external professional body assessments of the Chartered Institute of Marketing.
- Experienced marketers bring real-world scenarios to the classroom
- BPP Learning Media is the Official Education Publisher for the CIM
- Excellent pass rates for CIM qualifications
- A combination of online and face to face classes
- Our links with the business world provide networking opportunities
- Free careers service offers specialise one-to-one advice
Description
Modules
On completion of this module, you will be able to:
- Explain the importance of digital campaign tools, planning, implementing and monitoring digital marketing
- Explain the role of the essential elements of digital campaigns and describe the links between each technique
- Explain how each tool of the digital communications mix can be coordinated effectively.
- Evaluate a current digital communications campaign
- Recommend improvements to a specified digital communications campaign
- Explain how the digital communications mix can be measured and monitored effectively.
On completion of this module, you will be able to:
- Appraise different planning approaches and marketing environmental factors that influence online marketing activity
- Review the similarities and differences between online and traditional marketing concepts and applications
- Discuss key stages in online development using relevant business models
- Analyse the ways in which the Internet has changed the marketing mix elements and how organisations employ them creatively in the digital environment
- Review the importance of target marketing and the emerging buyer behaviour characteristics of the online consumer and how organisations can respond to meet changing behaviour and expectations
- Apply relevant tools and concepts from this unit to design, measure and monitor an annual online marketing plan.
On completion of this module, you will be able to:
- Explain the role of the marketing plan and communications plan within the context of the organisation’s strategy and culture.
- Outline the principles of marketing research, how data can be obtained through both primary and secondary methods and the strengths and weaknesses of qualitative and quantitative approaches.
- Describe the marketing planning process and the links between each stage of the process.
- Explain the role of marketing communications and how the tools of the communications mix can be coordinated effectively.
- Develop marketing communication plans and brand support activities based on an understanding of the salient characteristics of the target audience.
- Explain the importance of developing long term relationships with customers, channel members, agencies and other stakeholders and transfer such knowledge to the development of marketing communication activities.
- Assess various methods of evaluating, measuring and controlling tools in the marketing communications mix.
- Recommend suitable methods to influence the relationships an organisation has with its customers, any marketing channel partners and other stakeholders, using marketing communications.
Flexible study options
Designed for busy professionals, you can study the CAM Diploma in Digital Marketing fully online or choose to combine online learning with face-to-face support at one of our centrally-located study centres in London City or Manchester.
One-day revision workshops are available for all levels of CIM and CAM qualifications.
There are four start dates a year, in January, March, June and September (registration must be done a month before the start of term).
How the course is taught
Our tutors are experienced academics and marketing practitioners, with excellent track records of teaching marketing qualifications. Using state-of-the-art teaching methods and industry software, they’re dedicated to helping you pass your exams and gain skills you can take straight into the workplace. You’ll be supported at every stage with one-to-one sessions, phone and email contact.
How you’ll be assessed
Modules are assessed by assignment. Assessments are held four times a year, usually in March, June, September and December.
BPP extras
Free careers workshops provide additional skills beyond the syllabus, showing you how to use your CAM qualification for your desired career.
Entry Requirements
To enroll for this course you need to meet one or more of the Chartered Institute of Marketing’s admissions criteria:
All candidates must be educated to A-Level standard (or equivalent) and have achieved at least one of the following:
- Have a suitable competence in a marketing or Marketing Communications related role.
- Hold any recognised UK degree or equivalent level 5 qualification
- Have a relevant level 3 or above qualification (e.g. CIM Professional Certificate in Marketing, CIPR Advanced Certificate in Public Relations, etc.)
If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV.
Those with significant communications industry experience, but without the formal qualifications, can apply for special consideration of their circumstances.
Who is this course for?
The CAM Diploma in Digital Marketing is for marketing professionals, or those wanting to work in marketing, which require specialist knowledge of digital marketing and the skills to plan and implement successful digital marketing strategies.
Requirements
- Have a suitable competence in a marketing or Marketing Communications related role.
- Hold any recognised UK degree or equivalent level 5 qualification
- Have a relevant level 3 or above qualification (e.g. CIM Professional Certificate in Marketing, CIPR Advanced Certificate in Public Relations, etc.)
If English is not your first language, you will also need to provide evidence of at least IELTS 6.5 or Trinity ISE III/IV.
Those with significant communications industry experience, but without the formal qualifications, can apply for special consideration of their circumstances.
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