Business Writing - Award Winning Learning Platform

In our frantic, numbers-driven world, the importance of clear writing is often over-looked. So how can you produce better writing that makes you feel confident about your writing assignments, whatever they may be?

This course gives you the tools and techniques to improve your writing. Whether it’s a two-line email or a two-hundred-page report, the quality and speed of your written communications will increase.

15 hours of learning material

Structure and plan your writing

Write with style and confidence

Edit to improve readability

Get more readers

Techniques and tricks from an expert

Video summaries

Exercises

Multiple-choice tests

Section 1: Intro

Unit 1.1 - Introduction

Introduces the approach and importance of the course

Section 2: Writing for Readers

Unit 2.1 - What Do You Want From Your Reader?

Teaches you how to use Reader Response Models to predict how readers will react to your writing

Unit 2.2 - What Do Readers Want From Your Writing?

Explains the importance of knowing why you are writing and ensuring that your reasons make your writing useful, interesting and/or enjoyable for readers

Unit 2.3 - Sensory Preferences

Explains the four key sensory preferences of readers, and how to appeal to them through your writing

Unit 2.4 - Section Plenary

Section 3: Structure and Flow

Unit 3.1 - Planning & The Pyramid Structure

Teaches you the importance and planning and structure, and how to use the Pyramid Principle to structure your writing effectively and write concise introductions

Unit 3.2 - Flow

Explains what flow is, the benefits of flow, and two ways to achieve flow

Unit 3.3 - Section Plenary

Section 4: Writing with Style

Unit 4.1 - Make Your Writing Easy to Follow

Defines cognitive cost, explains how to use sub-headings and connectors to reduce it, and provides techniques that will help you summarise your writing

Unit 4.2 - How to Write a Great Sentence

Teaches you how to use readability statistics to improve the quality of your sentences

Unit 4.3 - The Words That Attract Readers

Explains a variety of techniques for using clear and effective words, how to avoid bad jargon, and how to avoid the language of mission statements

Unit 4.4 - Punctuation and Grammar

Gives you five tips to ensure you avoid some common punctuation and grammar pitfalls, provides guidelines for using numbers in writing, and explains how to avoid the passive voice and unnecessary verbs

Unit 4.5 - Section Plenary

Section 5: Editing your Writing

Unit 5.1 - Getting the Most From Feedback

Outlines the value of feedback, why we are often reluctant to give and receive feedback, and how to categorise feedback to maximise its value

Unit 5.2 - Editing Your Work

Teaches you six techniques for quickly and effectively editing your writing

Unit 5.3 - Section Plenary

Section 6: Course Ending

Unit 6.1 - Course Ending

Concludes the course and provides some advice about continuing to improve your business writing

Anyone looking to improve the quality of their Business writing

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