Business development: Modernisation of Business Development through Persuasion strategies

Are you looking to develop your business to match modern times and shift from selling agenda to buying agenda in your business development activities?

Do you need to understand how to better psychologically connect with prospects through persuasion strategies in your sales and business development?

Do you need to increase your win rate in the bids/tenders you participate?

If your answers to above questions are 'yes', this course definitely helps you a lot.

What you will learn:

1. To achieve higher sales success through optimizing the value dimensions of your value proposition.
2. To increase your bid success rate through using persuasive structures or win themes in your proposals and consequently standing out from the crowd.
3. To better communicate with different types of prospects to psychologically connect with them.
4. To stand out from the crowd through minimizing prospect’s risk factors and maximizing the value of your value proposition.
5. to understand modern business development in the digital era and B2B sales to help you in your career development.

How you will benefit from this workshop:

1. You will gain key insights into how to psychologically connect with your prospects through creating a main message in your presentations.
2. We help you modernize your sales management through shifting from selling agenda to buying agenda.
3. You will learn how to win more tenders by shifting from a traditional organization to a value-based organization.
4. You will learn how to address the scarcity of prospects and how to resolve stagnation in your sales funnel.

Certificate of completion

Digital certificate - Included

Workshop outlines:

1st session:

1. How you can use ‘Persuasion strategies’ in your proposals to increase your win rate in the bids/tenders you participate.
2. Persuasive structures that can help you win more work.
3. How to win more tenders by shifting from a traditional organization to a value-based organisation
4. CV management in value-based & customer-focused organisations

2nd session:

1. How to care for your sales Funnel/pipeline,
2. How to resolve stagnation in your sales pipeline.
3. Effective direct marketing through finding reasons to regularly contact prospects.
4. How to address the scarcity of prospects

3rd session:

1. How to modernize your sales through shifting from Selling agenda to Buying agenda
2. How to create irresistible attraction for your brand through ‘Dramatic demonstration’

4th session:

1. How to psychologically connect with your prospects through creating a main message in your presentations
2. Sales success through optimizing the value dimensions of your value proposition.

5th session:

1. How to close the deals more effectively through engaging emotionally with the prospects by using Compelling Stories in presentations
2. How to better communicate with different type of prospects including B2B sales.

6th session:

1. How to create effective presentations through shifting from ‘informative strategy’ to ‘Persuasive strategy’ in your presentations
2. How to minimize prospect’s risk factors through “Continuum of certainty”

Materials:

Electronic copies of slides in the form of PDF workbook. A certificate will be provided at the end of the course.

Duration:

Online: Six Online sessions, each session will be three hours with a 15-minute break. the dates and times will be agreed with the students once they have purchased the course.

Classroom: 3-day course

Location:

Online: Zoom platform

Classroom: Client’s offices in the UK.

About the workshop?

The workshop is planned in three levels from introducing the concept to advanced issues. The workshop instructor will be Kambiz Bidad, former business manager of Lloyds Register. He has planned and run more than 50 workshops on perception management and strategy articulation areas.

Who can participate:

1. Individuals who are actively seeking to strengthen their sales and marketing skills,
2. Business owners and company directors who want to modernize their sales through promoting their sales & marketing messages,
3. Managers or executives who want to avoid feast/famine in their sales pipeline.

A general knowledge about sales, marketing, and business development.

Understanding tools and techniques of 'modern business development' help you significantly IMPROVE your career development.

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