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Building the Employer Brand

The Chartered Institute of Marketing (CIM)

Summary

Price
£550 inc VAT
Study method
Classroom
Duration
1 day · Full-time
Qualification
No formal qualification

Location & dates

Location

Address
NW1 1AD
United Kingdom
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Overview

A practical and inspirational course revealing how a strong employer brand is fundamental to employee engagement and organisational performance. Learn with practical exercises and world-class examples, the importance of investing in your organisations’ employer brand.  

Benefits to you and your company:
You will learn how to express your brand values clearly to deliver benefits in employee engagement, productivity and performance. They will consider how to sustain the employer brand by attracting, developing and retaining engaged employees.

The organisation will benefit with a strategic approach to develop their employer brand. This course is illustrated with global examples of best practice in employer branding. Delegates will learn how employees flourish in organisations where they identify with the brand.  

Learning outcomes
• Understand what an employer brand is.
• The benefits of a successful employer brand.
• How a strong employer brand encourages employee engagement.
• How a defined set of values underpins the employer brand.
• How to communicate the employer brand through the workforce.
• How the employer brand manifests itself through the organisations culture.
• How to attract, develop and retain employees to sustain the employer brand.

Delivery style
The course delivery style and methods include:
• Interactivity.
• Practical exercises.
• World-class examples.
• Group work.
• Creativity, Inspiration and ideas.

Description

This course will cover the following:

• What is the employer brand?
• What are the benefits of a strong employer brand?
• Why is employer branding important to HR?
• What is employee engagement?
• Strategy:
• Overview of key brand criteria: purpose, vision, values, mission statement, proposition, positioning, personality and audience.
• Evaluate your existing employer brand.
• Focus on values.
• Employer brand proposition.
• Implementation:
• Communicating the employer brand. 
• Brand delivery through employees.
• Building an employer brand culture.
• Brand champion and brand ambassadors.
• Sustainability:
• Recruitment.
• Induction.
• Learning and development.
• Reward and recognition.
• Measuring success.

Who is this course for?

This introductory course is designed for people interested in branding, brand engagement and human resources. The attendees will ideally have the responsibility to influence and manage the employer brand.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Marketing, Business management, Business