Brand Strategy Building for Small Businesses

The course will help you to;

1. Identify the motivation people make buying decisions,
2. Learn the difference between marketing and branding,
3. Understand how and why global brands choose the way they promote their goods and services, (Plus, how you can apply them to your small business)
4. Learn the key concepts of branding and how to apply them,
5. At the end of the course, write your own brand strategy including mission, vision statements, core values, brand story, brand character choice, visual identity elements such as making suitable color and font choices.

Reed courses certificate of completion

Digital certificate - Included

• What is Branding 07:21

  • 1: 1.1. Intro.mp4 02:25
  • 2: 1.2. Why Do People Buy.mp4 04:56

• The Role of a Brand Leader 11:51

  • 3: 2.1 Standout as a Business Owner.mp4 02:40
  • 4: 2.2. Hybrid Model.mp4 01:01
  • 5: 2.3. Character Typology 04:17
  • 6: 2.4 Ikigai.mp4 02:13
  • 7: 2.5. BHAG.mp4 01:40

• Four Pillars of Branding 25:49

  • 8: 3.1. Values.mp4 08:10
  • 9: 3.2. Abilities.mp4 03:51
  • 10: 3.3. Mission 07:43
  • 11: 3.4. Vision 02:49
  • 12: 3.5. How to use Mission&Vision 03:16

• Brand Archetypes 28:42

  • 13: 4.1. What are Archetypes 04:09
  • 14: 4.2. Paradise Archetypes 05:35
  • 15: 4.3. Structure Bringer Archetypes 06:49
  • 16: 4.4. Connection Seeker Archetypes 06:00
  • 17: 4.5. Mark Leaver Archetypes 06:09

• Brand Naming & Brand Architecture 28:56

  • 18: 5.1. Importance of Naming 05:32
  • 19: 5.2. Basic Naming Approaches (1) 05:10
  • 20: 5.2. Basic Naming Approaches 05:10
  • 21: 5.3. Special Circumstances on Naming 04:02
  • 22: 5.4. Naming for Solopreneurs 02:51
  • 23: 5.5. Brand Architecture 06:11

• Brand Story 11:32

  • 24: 6.1. The Importance of Storytelling 02:23
  • 25: 6.2. How to Write and Use a Brand Story 09:09

• Visual Brand Identity 13:27

  • 26: 7.1. What is a Visual Identity 02:49
  • 27: 7.2. Visual Identity Booklet 04:37
  • 28: 7.3. Working with a designer and Final Notes 06:01

Believe it or not, many experienced business owners don't know the value of having a brand strategy, so they spend a lot of money on marketing right away. But as a solopreneur, freelancer, or a small start-up owner, I know you don't have the luxury to use all your budget for such an expensive lesson. That's why we have built this course.​​

In the end, with all this information, you will be able to build a brand reputation first. This way, you will be able to grow organically more than you would do with a digital advertising campaign; your audience will be excited to hear from you and they will feel connected to your story for a long time.

In the future, you can decide to use some of your budgets on advertising of course, but as a new brand leader who is at the beginning of her/his journey, I assure you that all you need is branding first.

This course is specially built for freelancers, small business owners, solopreneurs, and start-ups.

The subjects cover the basics of branding and not advanced marketing. So this bite-sized, 2 hours starter pack is perfect for learning the essentials of creating a brand.

An enthusiasm to start or re-brand your existing small business is enough.

At the end of this course, the knowledge you have gained will be applicable to any type of career path.

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