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An Overview to Strategic Marketing

The Chartered Institute of Marketing (CIM)

Summary

Price
£575 inc VAT
Study method
Classroom
Duration
1 day · Full-time
Qualification
No formal qualification

Location & dates

Location

Address
B4 6TB
United Kingdom
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Address
M1 2PG
United Kingdom
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Address
NW1 1AD
United Kingdom
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Overview

Strategic marketing focuses on how to develop competitive advantage through the drivers of shareholder value. Delivering value to your business requires insight into your changing marketplace and decisions regarding how to match your organisation’s distinctive capabilities with value opportunities. Being able to do this is the key for many marketers to increase their contribution and influence in the organisation.

Description

• Marketing and corporate performance: how marketing affects profitability and the survival matrix
• Strategic marketing planning: a decision-making process for generating a strategic change perspective, what it is and how it relates to corporate planning and marketing operations
• Strategic analysis, the marketing audit and portfolio analysis, including multi-factor analysis and application
• Growth strategy including market penetration, marketing development, new product development and diversification
• The process of competitive advantage and brand position development
• How to critically assess a strategic marketing plan
• Implementation issues and the process of strategic planning
• Action planning and review

Who is this course for?

This course is designed for managers and executives, irrespective of function, who are new to or have limited experience of the subject. It provides an introduction and overview of the key issues in longer-term strategic marketing decision-making.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

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An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Marketing