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Advertising Diploma

SMART Majority

Summary

Price
£499 inc VAT
Or £55.44/mo. for 9 months...
Study method
Online
Duration
3 months · Self-paced
Qualification
Certificate Level 2
Awarded by SMART Majority

Overview

The United Kingdom ranks fifth among the world's largest advertising markets and second among markets in Europe, with a growth to roughly 16 billion British pounds projected by 2017, making this industry an exciting one to be part of.
So if you are looking to join a fast paced industry and reap the rewards of a successful career, join us today!

Description

The course is fully supported by a tutor and a support team ready to answer any questions you might have and a certificate is received upon completion.

Course Syllabus

1. Introduction to Advertising
2. Media Planning
3. Consumers
4. Impact
5. Understanding the market
6. Marketing Strategies
7. Principles involved
8. Strategy Planning
9. Cost and buying problems
10.Evaluating Media Vehicles
11. Selecting Media Vehicles
12. Testing and experimenting

Module sample

Introduction to advertising
What does it all really mean? This module eases you into the world of advertising, a short history on how advertising has evolved and a description of the current state of affairs.

Media planning
Learn what media planning is and what it entails and how to successfully do it. This module discusses successful media planning strategies and the possible challenges you might have to face.

Marketing strategies
Learn how to analyse the situation of a brand in the market place and how to find opportunity areas which you can exploit to your advantage and create brand success, as well as discover problem areas that need fixing to ensure brand stability and positive establishment in the market.

Key features

> 24/7 access for 3 months
> extension availability
> certificate upon successful completion
> Tutor Support Team Monday - Friday
> Live Chat feature

Requirements

> Internet connection
> Basic computer skills
> Knowledge on using the Internet
> Under age 16 - parental approval needed

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Advertising, Marketing
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