Advertising Course (Level 3 Diploma)

A distance learning course is the ideal way to gain a diploma in Advertising. Whether you're looking to go on to further education, improve your job prospects or expand your knowledge, distance learning Advertising is a flexible and convenient course, which allows you to comprehensively prepare for an exam or career through home study. What's more, because the distance learning Level 3 Advertising Course is a fully comprehensive course, no prior knowledge is required.

This course consists of 12 units covering all of the main aspects of Advertising. Advertising managers oversee advertising and promotion staffs, which usually are small, except in the largest firms. In a small firm, managers may serve as liaisons between the firm and the advertising or promotion agency to which many advertising or promotional functions are contracted out. In larger firms, advertising managers oversee in-house account, creative, and media services departments.

The account executive manages the account services department, assesses the need for advertising, and, in advertising agencies, maintains the accounts of clients. The creative services department develops the subject matter and presentation of advertising. The creative director oversees the copy chief, art director, and associated staff. The media director oversees planning groups that select the communication media-for example, radio, television, newspapers, magazines, the Internet, or outdoor signs-to disseminate the advertising.

This Level 3 Diploma will provide a firm grounding and comprehensive understanding of advertising and the media in a business context. The course will appeal to existing advertising practitioners wishing to enhance existing skills, to those students wishing to develop a career in advertising and for those wishing a foundation course for graduate studies in Advertising or media.

KEY TOPICS

Unit 1: Advertising Business Practice
Unit 2: Copywriting
Unit 3: Graphic Design and Production
Unit 4: Art Direction
Unit 5: Television Commercials
Unit 6: Radio Commercials
Unit 7: Public Relations
Unit 8: Media Planning and Evaluation
Unit 9: Media Presentations
Unit 10: Media Law
Unit 11: Marketing and Consumer Behaviour
Unit 12 - Part 1: Computer Layout and Design
Unit 12 - Part 2: Internet Design and Copy

HOME STUDY SUPPORT

You will be provided with comprehensive materials designed to provide you with everything required to complete your course of study. You will have your own personal tutor helping you with your course work and with any questions you may have. Plus you can contact our Student Advisors by email or phone for all the practical advice you may need – so we really are with you 100%.

What's more, you'll have access to the online student portal, where you can interact with other students, browse our resource library and manage your account.

COURSE ASSESSMENT

Final online multiple choice examination - 100% of the mark.

When you have completed the programme, your tutor needs to verify that you have worked through all parts of any Workbooks, Activities and Exercises successfully.

Upon verification of the activities, exercises and assignments, you will be awarded your diploma by OLQA as confirmation that your written work has met all of the learning outcomes and assessment criteria for the programme.

COURSE DURATION

We recommended you spend approximately 480 hours of your time studying for the course name. The pace of study is completely up to you. To give an example, if you dedicate 9 hours a week to the course it would take you a year to complete but if you could spare 18 hours a week you could complete it in six months.

Get started today, and you can earn your Level 3 OLQA Diploma in Advertising in as little as six months, or take up to two years, if you prefer – the choice is yours.

HOME STUDY COURSE ENTRY REQUIREMENTS

The good news is that no prior learning knowledge or experience is essential to take this course. This course is openly available to anyone wishing to learn more about Advertising and would like to take part in a highly rewarding home study course. We believe that everyone should have the opportunity to expand their knowledge and study further, so we try to keep our entry requirements to a minimum.

You have the freedom to start the course at any time and continue your studies at your own pace for a period of up to 12 months from initial registration with full tutor support.

The OLQA Level 3 Advertising course is divided into twelve comprehensive units:

Unit 1: Advertising Business Practice
The first unit provides an overview of the business roles of advertising. Topics include: Advertising within the marketing mix; results of advertising; client/agency relationships; media/agency relationships; how advertising agencies are conducted and organised; influences on advertising costs; agency finances; developing, planning and spending on a campaign; client briefings; presentation skills; strategic planning in an agency.

Unit 2: Copywriting
This unit will look at copywriting skills for the print media. Topics included within this module are: role of the copywriter in an advertising agency; the creative brief; the idea of a strategy; the idea of creativity; stopping power; what makes a good poster; writing readable and effective copy; preparing a portfolio.

Unit 3: Graphic Design and Production
In this section students will cover illustration and graphic design plus the methods and techniques used in print reproduction. Topic areas include: principles of visual communication; type and rendering in black and white; space, cropping; processes of print production; finished art and bromide production; artwork preparation; typography as design; logo design and corporate identity; finished art for printing; brochure design; personal stationery; small space ads; artwork/client presentation; preparing a portfolio.

Unit 4: Art Direction
This unit looks at the practical subject on the role of art direction in the print media and television industry. Topics include: art direction in print media; visual techniques for illustration; packaging; television commercials; posters and point of sale design; brochures and direct mail; new business presentations.

Unit 5: Television Commercials
The use of television is one of the most expensive ways of advertising placing great emphasis on getting it right first time as many businesses cannot afford to make a mistake and miss out on the ir shot of hitting a huge audience. Students will widen their knowledge in the practical subject of concept, design and production of television commercials.

Topics include: objectives of television commercials; types of television commercials; agency briefs; creation of a commercial; storyboard presentation; writing for television; art direction for television; casting; budgeting; pre-production, production and post-production.

Unit 6: Radio Commercials
This module focuses on radio commercials and the process from concept through production to the finished piece. Topics include: types of radio commercials; writing copy for radio; use of music and sound effects; recording equipment and techniques; MCA code; writing and recording promotional spots; recording students' own commercials with talent.

Unit 7: Public Relations
In this section students have the opportunity to explore the area of PR and discover the skills required to progress in the field of PR and how it complements other areas of Advertising. Topics include: PR agents and campaigns; PR, advertising and sales promotion; publicity; media conferences; brochures and newsletters.

Unit 8: Media Planning and Evaluation
The principles and objectives behind media space and time buying are examined within this unit. Topics include: agencies types; interpreting the media brief; target audiences; selection of media; planning, timing and budgeting; newspaper and magazine buying and planning; radio buying and planning; television buying and planning; direct marketing; computer analysis of media plan; presentation of media plan.

Unit 9: Media Presentations
This unit teaches students how to prepare, structure and deliver speeches and presentations that is an invaluable skill in the world of Advertising. In doing so they develop skills for communicating with clarity and confidence helping to boost interpersonal skills which can be of use in all jobs. Areas of presentation covered are: public speaking; handling television media interviews; pitching ideas and products to potential clients.

Unit 10: Media Law
As with all areas of business there are stringent guidelines that must be adhered to. Students will study the essential law for professionals working in advertising in the print and electronic media to ensure they are fully aware of the boundaries that they face and could potentially cause disruptions to an advertising campaign. Areas covered include: common law and statute law; Trade Practices Commission; consumer protection legislation; misleading and deceptive practices; broadcast law and regulation; advertising self-regulating bodies; patents, brand names and trademarks; copyright; defamation; disparaging copy; accreditation and agency ethics; therapeutic and restricted-sale products.

Unit 11: Marketing and Consumer Behaviour
Marketers are always looking at the way in which consumers behave to understand how a market operates in order to best capture the target audience. This section provides an overview of the concept of marketing, the motivations and behaviour of consumers and the place of advertising within a marketing strategy. Topics covered in this unit include: marketing concepts and management; segmenting the market; buyer behaviour; marketing planning; marketing within an agency; marketing decision making; market research; marketing systems; creativity in marketing; planning the marketing and advertising program; product life cycle; product policy decisions; new product decisions; price decisions; distribution decisions; promotional and advertising budgets.

Unit 12 - Part 1: Computer Layout and Design
In this unit students are provided with a hands-on experience to develop competence in the principal computer-based design, layout and typographic system used in the advertising industry, Quark Xpress. Topic areas covered include: planning a document, working with electronic text, graphic and picture files; laying out documents; selecting and designing type faces; drawing on the computer; importing and manipulating illustrations.

Unit 12 - Part 2: Internet Design and Copy
The introduction of the internet presented businesses with a whole new way of doing business, and it is the job of people working in Advertising to captivate new customers through online advertising mediums by producing sites that are effective and easy to navigate around. This area covers website design and production, including the design and layout of online material, development and editing online copy, communication of ideas through graphics and text and issues in navigating and searching the Internet. Topics include: marketing on the internet; web browsers, hyperlinks and searches; web site development; corporate websites; interactive copy; online advertising.

No prior knowledge or experience is required.