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Advanced Copywriting Skills

The Chartered Institute of Marketing (CIM)

Summary

Price
£575 inc VAT
Study method
Classroom
Duration
1 day · Full-time
Qualification
No formal qualification

Location & dates

Location

Address
B4 6TB
United Kingdom
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Address
M1 2PG
United Kingdom
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Address
NW1 1AD
United Kingdom
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Overview

This workshop is for people who want to think in a truly conceptual way about their writing. You’ll learn how to produce creative responses to a marcoms brief and think about combining words and images in striking ways. During the course, you’ll get involved in brainstorming sessions more normally associated with ad agencies and learn to dramatise propositions more effectively.

Description

• How to judge the quality of a creative brief and get the information you need for your work.
• Approaches to brainstorming marcoms and advertising concepts.
• The relationship between art direction and copy.
• Sustaining a message across multiple executions and media.
• How to work more adventurously with tone of voice.

Who is this course for?

• People who have previously attended our Principles of Great Copywriting workshop.
• Experienced marcoms practitioners, who liaise with agencies or produce creative work in-house.

Questions and answers

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Legal information

This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Marketing