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Creating a perfect job advert

Follow these steps to make the most of your job advertising on

  1. Complete the job title, which will act as a link to your job description in search results. Your job title needs to explain what the role is, and also provide a hook to encourage candidates to find out more - for example, 'PA to Managing Director - fantastic city centre location'.

  2. When creating a job description, avoid simply copying and pasting a minutely detailed job specification - this is supposed to be an advert to attract the best candidates - a job specification can be supplied to prospective candidates later. Your job description should describe

    1. Your organisation and any interesting information which may attract applicants

    2. Key duties and responsibilities of the role

    3. The qualifications, skills and competences required to succeed in the position

    4. Prospects, benefits and any other reasons why the role is rewarding

    5. Any additional information, such as work-hours, locations, or travel requirements

    6. Don't include contact details here; these will be handled via the application process.

  3. Choose the most suitable job type (sector) for the position, but don't worry if you can't find an exact match. You can always update the job type after you've added the advert

  4. The salary range you enter will help to target the job at the right candidates. We recommend displaying the salary on your job, as this helps candidates decide whether they're at the right level for the position.

  5. Ideally you'll be able to add the job to a specific location. Try adding the postcode of where the job is based for maximum accuracy. This will mean your vacancy will be returned in job searches carried out within a radius of a town, city or postcode.

    You can advertise your job at county level, but we don't recommend this, as it will only appear in job searches at county level or above.

  6. Screening Questions are a great way of filtering unsuitable applications. Use up to five questions to focus on key skills, qualifications or competences needed to be successful in the role. If any of these is essential, use the 'Auto-reject' option. In this way, candidates who do not match these criteria will receive a rejection email (and will appear under the 'Unsuitable applications' section of the job details).