Optimise your ads for Google’s new job search

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Google’s job search service is here.

Last year, the US saw the release of Google’s job search, a brand new feature that aggregates and displays job listings as part of Google’s search results pages.

The tool has just been launched in the UK, so we’ve put together a quick overview of what it means for your job listings on reed.co.uk, and how you can maximise the benefit of our partnership with Google.

Here’s everything you need to know:

 

What is Google job search?

Google’s new job search feature aggregates job listings from job boards and other sites, displaying them in a dedicated space within Google’s search results.

The tool allows users to narrow their search using a range of filters, including category, date posted, city, company type, and more.

 

 

How will my business benefit from Google’s job search?

Not only will Google job search improve a candidate’s ability to search and apply for the right jobs, it could also give your job adverts more exposure.

Here are a few benefits:

    • Everything in one place. Not only will candidates see your listings as soon as they hit search, they’ll also be presented with your company logo, reviews, and ratings
    • Application-ready candidates. With dedicated filters designed to help jobseekers find exactly what they’re looking for, you’ll be provided with the most suitable and motivated candidates.
    • Increased exposure. Many people start their job search on Google and this new feature will give your roles added exposure to an active audience, with a high level of intent to apply.

 

How can I make sure my jobs rank highly in Google job search?

The introduction of Google’s job search service makes the optimisation of your adverts on reed.co.uk even more important – both for the exposure of your listings and the relevancy of the applicants you receive.

Here are a few factors that will help your advert rank highly:

 

  • Location. This is possibly the single most important factor for Google, so the more specific you can be, the better. Consider address locality, address region, and postcode.
  • Base salary. Salary should always be included in your job ads. If you’re displaying a salary range, ensure you keep it to an appropriate size. And, as Google compares salaries with similar jobs (and disadvantages any that look inflated or untruthful), it’s important that the salary you state is honest and specific.
  • Job title. This should be clear and clean, without extraneous information (e.g. benefits and bonuses). Google recommends concise, readable titles without special characters.

 

Not recommended: **Warehouse Hiring now!! On a bus route!!**

Recommended: Shipping and Receiving Warehouse Associate

 

Other information to include: employment type, required skills, job benefits, qualifications (e.g. CIPD), date posted, and salary payment period (e.g. annual).

 

Why is optimisation important?  

If your jobs don’t rank highly on Google’s algorithm, they’re less likely to be shown as prominently in a candidate’s search results.

Not only will Google take into account elements such as location, job title, and salary, when picking which jobs to display – it’ll also be able to spot and penalise low quality or potentially false or fraudulent job postings, making the authenticity of your ads extremely important.

Additionally, if multiple sites are advertising the same job, Google will combine them into one amalgamated ad – giving candidates the option to submit their application to a number of job boards.

So if your competitors are offering the same role as you, it’s vital to include as much detail as possible in your listing in order to stand out.

 

 

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