January Job Market Review

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reed.co.uk’s  new monthly Job Market Review gives recruiters and businesses fresh insights into what happened in the jobs market in the last month – including candidate insights and regional and sector performance.

January 2021 Snapshot

  • Vacancies are up 31% on December 2020
  • Job applications up 51% on December 2020
  • Financial Services jobs received the highest number of applications on reed.co.uk
  • Education sector applications up 16% year-on-year
  • Health & Social Care jobs nearly tripled compared to January 2020


January saw revived jobseeker activity, with applications on reed.co.uk up 51% on December 2020

Hot sectors seeing the highest numbers for job applications in January included Financial Services and Administration, followed by IT, Engineering and Transport & Logistics to round the top five.

After Health & Social Care, the Education sector that saw the greatest M-o-M and Y-o-Y growth in January. Job applications grew 76% and 16% compared to December 2020 and January 2020 respectively.


Health & Social Care sector vacancies up almost three-fold compared to January 2020

What a difference a year makes. Over 62,000 job adverts for Health and Social Care roles were live in January, trumping the 22,000 adverts posted in January 2020. The South East, North West and South West of England had the highest proportion of vacancies, followed by the West Midlands and London. 

Safety & Security also saw a big annual growth in vacancies, with a 68% increase in job adverts posted. Other sectors with significant year-on year growth in live roles included Legal (18%) and Transport & Logistics (15%).

Sectors with slightly lower numbers compared to January 2020 include IT (down 6% YoY) and Education (down 2% YoY) – this is despite the surge in jobseeker demand for roles in Education as we saw above.

As for jobs by region: South East England (including London) saw less jobs compared to January 2020, whereas nearly all other regions saw slight YoY growth.


What we expect to see in February

Jobseeker activity remains high, after its peak at the start of January. With encouraging growth in job vacancies evident across a number of sectors, we expect jobseeker optimism and application levels to remain steady throughout February. What will be interesting is what jobs they’re applying for and where: a recent jobseeker survey conducted on reed.co.uk tells us that people are increasingly willing to move sectors and also relocate in order to land the right role.

This means that recruiters will hopefully see a more varied candidate pool than they have done previously, providing an opportunity to diversify the experience and skill set within their workforce.



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